Spikes Asia 2023

Title Brand Product / Service	Entrant Company	Location	Production Company	Location	Award
A12 Excellence in Audience Engagement & Distribution Strategy
LET’S KRAKEN THE WORLD OISHI FOOD	WUNDERMAN THOMPSON Shanghai	CHINA	FEATURE WORKS Shanghai ALL AWARDS Lisbon	CHINA PORTUGAL
CODE NAME: URI TRIGGER HAPPY URI: THE SURGICAL STRIKE, THE FILM	DENTSU WEBCHUTNEY Mumbai	INDIA	LONGSHOT FLIMS Mumbai	INDIA	Gold Spike
MAKE IT A RUNWAY TOMMY HILFIGER MAKE IT A RUNWAY	GEEK PICTURES Tokyo	JAPAN	GEEK PICTURES Tokyo GEEK SIGHT Tokyo	JAPAN	Short List
HUNGER BATTLE SNICKERS HUNGER BAR	BBDO TAIWAN Taipei City	TAIPEI
MORE THAN LIKES SOFTBANK CORP. Y!MOBILE	HAKUHODO KETTLE INC Tokyo	JAPAN	AOI PRO. INC. Tokyo BABEL LABEL Tokyo	JAPAN
KFC'S COLONEL KI: THE FIRST COLONEL TO CONQUER E-SPORTS YUM CHINA KFC	MINDSHARE CHINA Shanghai	CHINA	MINDSHARE CHINA Shanghai RIOT GAMES Shanghai PENTAQ Shanghai	CHINA
A13 Excellence in Partnerships
THE WORLD'S FASTEST BAND STARHUB 4G MOBILE NETWORK	BLKJ Singapore	SINGAPORE	BLKJ Singapore ABUNDANT PRODUCTIONS Singapore YELLOW BOX STUDIOS Singapore	SINGAPORE
UBER EATS AUSTRALIAN OPEN AMBUSH UBER UBER EATS	SPECIAL GROUP Sydney	AUSTRALIA	REVOLVER/WILL O'ROURKE Sydney	AUSTRALIA	Short List
EXTRA SUPPORT ACTS WRIGLEY'S EXTRA WRIGLEY'S EXTRA CHEWING GUM	CLEMENGER BBDO SYDNEY	AUSTRALIA	MILKMONEY Sydney	AUSTRALIA
BACK2LIFE SAMSUNG SOCIAL RESPONSIBILITY PROJECT	CHEIL PENGTAI Beijing	CHINA	BIGFISH Beijing	CHINA
OREO X THE PALACE CAMPIGN OREO OREO	BLUEFOCUS DIGITAL Shanghai	CHINA	BLUEFOCUS DIGITAL Shanghai	CHINA
RECORD BREAKING FUEL CALTEX FUEL	VMLY&R ASIA Singapore	SINGAPORE
A14 Innovation in Entertainment
MIND RACER DEAKIN UNIVERSITY DEAKIN UNIVERSITY	DEAKIN UNIVERSITY Melbourne	AUSTRALIA	HARDHAT Melbourne BOOM STUDIOS Melbourne	AUSTRALIA
ART IMMERSION TECHNOLOGY NIKKEI, INC. PIERRE BONNARD ART EXHIBITION	NIKKEI INC. Tokyo	JAPAN	NIKKEI INC. Tokyo	JAPAN
SHARE THE MOMENT NTT DOCOMO, INC. NTT DOCOMO 5G MOBILE NETWORK TECHNOLOGY	DENTSU INC. Tokyo	JAPAN	ELEVENPLAY Tokyo RHIZOMATIKS Tokyo DENTSU CREATIVE X INC. Tokyo DENTSU TEC Tokyo DENTSU LIVE INC. Tokyo	JAPAN
SOUND OF A NATION CIMB BANK CIMB SOUND OF A NATION	GEOMETRY GLOBAL KUALA LUMPUR Kuala Lumpur	MALAYSIA	RESERVE TANK SDN. BHD Kuala Lumpur	MALAYSIA
IDEAL LIFE WITH RED RED IDEAL LIFE WITH RED SHORT VIDEO SERIES	IQIYI Shanghai	CHINA
B01 Sports: Film, Series & Audio
START YOUR IMPOSSIBLE TOYOTA MOTOR CORPORATION CORPORATE BRAND	DENTSU INC. Tokyo	JAPAN	REJELL Hamburg ENGINE FILM Tokyo MT. MELVIL Culver City	GERMANY JAPAN USA
UNFINISHED GAMES NOMURA HOLDINGS, INC. TOKYO 2020 OLYMPIC AND PARALYMPIC GAMES GOLD SECURITIES PARTNER	ENJIN Tokyo	JAPAN	TAIYO KIKAKU CO., LTD. Tokyo	JAPAN
GO MATILDAS: DRIVING SUPPORT TO THE FIFA WOMEN'S WORLD CUP HYUNDAI MATILDAS PARTNERSHIP	OCTAGON Sydney	AUSTRALIA	MILKMONEY Sydney	AUSTRALIA
STORIES OF AMBITION JLL REAL ESTATE	THE PRECINCT Sydney	AUSTRALIA	THE PRECINCT Sydney	AUSTRALIA
LOCAL MARKETING CAMPAIGN THAILAND BUNDESLIGA INTERNATIONAL GMBH BUNDESLIGA FOOTBALL GAMES/LOCAL THAI FOOTBALL LEGEND, WHITTAYA LAOHAKUL	BUNDESLIGA INTERNATIONAL GMBH Singapore	SINGAPORE	BUNDESLIGA INTERNATIONAL GMBH Singapore DFL DIGITAL SPORTS Cologne BRICK LANE FILMS LTD. London	SINGAPORE GERMANY UNITED KINGDOM
FAIMTB TRAILER ASIA DFL DEUTSCHE FUßBALL LIGA GMBH BUNDESLIGA FOOTBALL GAMES	BUNDESLIGA INTERNATIONAL GMBH Singapore	SINGAPORE	TIM TSCHIERSCH Hamburg TEAMGEISTER MEDIAPRODUCTION GMBH Hamburg	GERMANY
LOCAL MARKETING CAMPAIGN JAPAN DFL DEUTSCHE FUßBALL LIGA GMBH BUNDESLIGA FOOTBALL GAMES/JAPANESE FOOTBALLER, YUYA OSAKO	BUNDESLIGA INTERNATIONAL GMBH Singapore	SINGAPORE	BRICK LANE FILMS LTD. London	UNITED KINGDOM
BELO TENNIS INTELLIGENT SKINCARE INC. (BELO) BELO ESSENTIALS	DENTSU JAYME SYFU Makati City	THE PHILIPPINES
B02 Sports: Live Experience
UBER EATS AUSTRALIAN OPEN AMBUSH UBER UBER EATS	SPECIAL GROUP Sydney	AUSTRALIA	REVOLVER/WILL O'ROURKE Sydney	AUSTRALIA	Bronze
SWANS FLASH FABRIC: HELPING FOOTBALL FANS GET HOME SAFELY QBE SYDNEY SWANS PARTNERSHIP	OCTAGON Sydney	AUSTRALIA	MILKMONEY Sydney	AUSTRALIA
THE THREE-POINTED-STAR COURT MERCEDES-BENZ / MERCEDES-BENZ TAIWAN C-CLASS	LEO BURNETT TAIWAN Taipei	TAIPEI
GOOGLE TRANSLATE - THE AI HOST OF ASIAN GAMES 2018 GOOGLE GOOGLE TRANSLATE	TOASTER LIMITED SINGAPORE BRANCH	SINGAPORE	TOASTER LIMITED SINGAPORE BRANCH	SINGAPORE
MTV BEATS - CRICKET MEIN HAI BEAT MTV BEATS CRICKET MEIN HAI BEAT	VIACOM 18 MEDIA Mumbai	INDIA	VIACOM 18 MEDIA Mumbai	INDIA
THE AWAY ARMBAND LAGARDÈRE SPORTS AFF SUZUKI CUP 2018	IRIS SINGAPORE	SINGAPORE	IRIS SINGAPORE	SINGAPORE
KFC'S COLONEL KI: THE FIRST COLONEL TO CONQUER E-SPORTS YUM CHINA KFC	MINDSHARE CHINA Shanghai	CHINA	MINDSHARE CHINA Shanghai RIOT GAMES Shanghai PENTAQ Shanghai	CHINA
B03 Sports: Digital, Social & Emerging Tech
ADIDAS Z.N.E. ADIDAS CHINA ADIDAS ATHLETICS Z.N.E	TBWA\SHANGHAI	CHINA	BUCK Sydney	AUSTRALIA
FACE RACE NEC CORPORATION FACIAL RECOGNITION TECHNOLOGY	DENTSU INC. Tokyo	JAPAN	WORLD YURU SPORTS ASSOCIATION Tokyo	JAPAN
SHIRT STORIES: THE SHIRT THAT TELLS A NEW STORY EVERY MATCH STANDARD CHARTERED BANK LIVERPOOL FC PARTNERSHIP	OCTAGON Singapore	SINGAPORE	MEDIAMONKS London MILKMONEY London	UNITED KINGDOM
THE STAND RED APP: DOWNLOADING OUR APP BECAME A BADGE OF HONOUR STANDARD CHARTERED BANK LIVERPOOL FC PARTNERSHIP	OCTAGON Singapore	SINGAPORE	MEDIAMONKS London MILKMONEY London	UNITED KINGDOM
B04 Excellence in Brand Integration & Sponsorship / Partnership
UBER EATS AUSTRALIAN OPEN AMBUSH UBER UBER EATS	SPECIAL GROUP Sydney	AUSTRALIA	REVOLVER/WILL O'ROURKE Sydney	AUSTRALIA	Bronze
SWANS FLASH FABRIC: HELPING FOOTBALL FANS GET HOME SAFELY QBE SYDNEY SWANS PARTNERSHIP	OCTAGON Sydney	AUSTRALIA	MILKMONEY Sydney	AUSTRALIA
GOOGLE TRANSLATE - THE AI HOST OF ASIAN GAMES 2018 GOOGLE GOOGLE TRANSLATE	TOASTER LIMITED SINGAPORE BRANCH	SINGAPORE	TOASTER LIMITED SINGAPORE BRANCH	SINGAPORE	Short List
ADIDAS Z.N.E. ADIDAS CHINA ADIDAS ATHLETICS Z.N.E	TBWA\SHANGHAI	CHINA	BUCK Sydney	AUSTRALIA
RUGBY ART SCRUM MITSUBISHI ESTATE CO., LTD. ART EVENT	QUARAS Tokyo	JAPAN	SHARE INC. Tokyo	JAPAN
STORIES OF AMBITION JLL ACHIEVE AMBITIONS	MKTG SINGAPORE	SINGAPORE	ISOBAR Singapore GYRO Singapore THE PRECINCT Sydney	SINGAPORE AUSTRALIA
GO MATILDAS: DRIVING SUPPORT TO THE FIFA WOMEN'S WORLD CUP HYUNDAI MATILDAS PARTNERSHIP	OCTAGON Sydney	AUSTRALIA	MILKMONEY Sydney	AUSTRALIA
REALESTATE.COM.AU: THE OTHER SATURDAY GAME REA GROUP AFL PARTNERSHIP	OCTAGON Sydney	AUSTRALIA	MILKMONEY Sydney	AUSTRALIA
A TEAM FOR 3992 CITIES GENERAL MILLS PILLSBURY COOKIE CAKE	LEO BURNETT INDIA Mumbai	INDIA	PRODIGIOUS INDIA Mumbai	INDIA
SHIRT STORIES: THE SHIRT THAT TELLS A NEW STORY EVERY MATCH STANDARD CHARTERED BANK LIVERPOOL FC PARTNERSHIP	OCTAGON Singapore	SINGAPORE	MEDIAMONKS London MILKMONEY London	UNITED KINGDOM
UNBELIVERPOOL: A WIN, A CELEBRATION AND ONE SMART EXECUTION OF A PARTNERSHIP STANDARD CHARTERED BANK LIVERPOOL FC PARTNERSHIP	OCTAGON Singapore	SINGAPORE	WEEKEND STUDIO Madrid OCTAGON MADRID	SPAIN
B05 Excellence in Audience Targeting or Distribution Strategy
A TEAM FOR 3992 CITIES GENERAL MILLS PILLSBURY COOKIE CAKE	LEO BURNETT INDIA Mumbai	INDIA	PRODIGIOUS INDIA Mumbai	INDIA
B06 Sports for Good
THE MOST CHALLENGING PINGPONG TABLE JAPAN PARA TABLE TENNIS ASSOCIATION PARA PINGPONG TABLE	TBWA\HAKUHODO INC. Tokyo	JAPAN	NOMAD TOKYO, LLC Tokyo QUANTUM Chiba SAN-EI CORPORATION Tokyo AMANA	JAPAN	Bronze
START YOUR IMPOSSIBLE TOYOTA MOTOR CORPORATION CORPORATE BRAND	DENTSU INC. Tokyo	JAPAN	REJELL Hamburg ENGINE FILM Tokyo MT. MELVIL Culver City	GERMANY JAPAN USA

A12 Excellence in Audience Engagement & Distribution Strategy
LET’S KRAKEN THE WORLD
OISHI / FOOD

WUNDERMAN THOMPSON Shanghai

CHINA

FEATURE WORKS
Shanghai
ALL AWARDS
Lisbon

CHINA
PORTUGAL
CODE NAME: URI
TRIGGER HAPPY / URI: THE SURGICAL STRIKE, THE FILM

DENTSU WEBCHUTNEY Mumbai

INDIA

LONGSHOT FLIMS
Mumbai

INDIA

Gold Spike
MAKE IT A RUNWAY
TOMMY HILFIGER / MAKE IT A RUNWAY

GEEK PICTURES Tokyo

JAPAN

GEEK PICTURES
Tokyo
GEEK SIGHT
Tokyo

JAPAN

Short List
HUNGER BATTLE
SNICKERS / HUNGER BAR

BBDO TAIWAN Taipei City

TAIPEI
MORE THAN LIKES
SOFTBANK CORP. / Y!MOBILE

HAKUHODO KETTLE INC Tokyo

JAPAN

AOI PRO. INC.
Tokyo
BABEL LABEL
Tokyo

JAPAN
KFC'S COLONEL KI: THE FIRST COLONEL TO CONQUER E-SPORTS
YUM CHINA / KFC

MINDSHARE CHINA Shanghai

CHINA

MINDSHARE CHINA
Shanghai
RIOT GAMES
Shanghai
PENTAQ
Shanghai

CHINA

B05 Excellence in Audience Targeting or Distribution Strategy
A TEAM FOR 3992 CITIES
GENERAL MILLS / PILLSBURY COOKIE CAKE

LEO BURNETT INDIA Mumbai

INDIA

PRODIGIOUS INDIA
Mumbai

INDIA