Title | THE HOUSEKEEPER IN YOUR BRAIN |
Brand | TENCENT |
Product / Service | TENCENT |
Category | A01. Fiction & Non-Fiction Film: Up to 5 minutes |
Entrant | HAVAS TAIWAN, TAIPEI |
Idea Creation | HAVAS TAIWAN, TAIPEI |
Media Placement | TENCENT Shenzhen, CHINA |
Production | GREATLAND FILMS Taipei, TAIPEI |
Name | Company | Position |
---|---|---|
FISH CHEN | Havas Taiwan | Managing Director & Chief Creative Officer |
HOHO LIU | Havas Taiwan | Vice President & Executive Creative Director |
NOGER CHEN | Havas Taiwan | Associate Creative Director |
YOYO WU | Havas Taiwan | Associate Art Director |
LUHSUAN CHEN | Havas Taiwan | Copywriter |
JASON YAN | Havas Taiwan | Vice President-Business Development & Chief Strategy Officer |
MEI LEE | Havas Taiwan | Associate Account Director |
VENESSA LIN | Havas Taiwan | Account Executive |
HONG BIN CHEN | N/A | Director |
YU MING HUANG | Greatland Films | Executive Producer |
SU YUE WU | Greatland Films | Producer |
Vincent Li | Tencent | General Manager |
Akae Wang | Tencent | Executive Creative Director / Copywriter |
Zita Zou | Tencent | Copywriter |
Ivy Huang | Tencent | Art Director |
Dong Xie | Tencent | Art Director |
Derek Song | Tencent | Account Director |
Ninaw Lin | Tencent | Account Manager |
Justin Lu | Tencent | Account Manager |
Ahjan Huang | Tencent | Executive Producer |
Zhang Yufei | Accent | Executive Producer |
Yang Yang | Accent | Executive Producer |
Zhao Bin | Accent | Director |
Han Zhaoshu | Accent | Production Producer |
Zhao Long | Accent | Director Of Photography |
Every year we see exciting breakthroughs in science, however most people, especially the youth cannot understand. Tencent collaborated with Science and produced a serial of short films introducing the science breakthroughs in interesting stories, and launch them in cinema during winter vacation to the youth. We try to promote science education in the way of entertainment, and the films are becoming the official digital education content in schools.
Scientists make exciting breakthroughs that help push the world improve. But youth feel irrelevant to science. The collaboration of Tencent and Science, the top science magazine, is to make science breakthroughs relate and interesting, and in the end to help the youth understand and feel related to science.
Science education is considered boring and irrelevant among Chinese youth. And we want to change that with entertainment content. Idea: A Science Class in Cinema. We produce interesting short films base on the watchlist that Tencent collaborate with Science, and launch them in a cinema. The cinema becomes a science class for the students during their winter vacation. They have this mini-class before watching the movies. It is not advertising before the movies, but science education.
Going to the cinema is one of the major entertainments to the students during winter vacation. We leverage that occasion and launch our “mini class of science” before the show, replacing the advertisement. Interesting classes start before the show.
We select the most interested topics from the watchlist Tencent collaborated with Science magazine and produce short films base on the topics. We have “A trick to manipulate memory” to explain the breakthrough in memory manipulation, and “Who is our oldest ancestor” to talk about the new findings about homo sapiens. These interesting short films help students understand these breakthroughs in science and arouse their interests in science.
1. We produced short films base on the watchlist collaborated with Science and we surprise the students by releasing the films as sci-fi movies with immersive experience in a cinema during their winter holiday. The media cost for this is RMB 300,000. 2. We are promoting this “mini class in science” in 42 science museums.