FISH FLOPS

TitleFISH FLOPS
BrandSIAM COMMERCIAL BANK
Product / ServiceMAE MANEE SRI ONLINE
CategoryA01. Fiction & Non-Fiction Film: Up to 5 minutes
EntrantWOLF BANGKOK, THAILAND
Idea Creation WOLF BANGKOK, THAILAND
Production SUNETA HOUSE Bangkok, THAILAND

Credits

Name Company Position
Torsak Chuenprapar Wolf Bangkok Chief Creative Officer
Kanit Mingmuang Wolf Bangkok Creative Director
Pawares Vessukanmanukul Wolf Bangkok Creative Group Head
Chananchida Pattarakiatikun Wolf Bangkok Copywriter
Onanong Klaysuban Wolf Bangkok Art Director

Why is this work relevant for Entertainment?

This insightful commercial contains 4 acts in 1 storyline. It’s entertaining value could keep the audience's attention till the end of the video.

Background

The brief is to promote “Mae Manee Sri Online” Thailand’s First End-To-End Digital Lending Service for SMEs

Describe the creative idea

Because the internet never sleeps and you never know what will be popular in e-market , therefore your inventory should be ready for the demand of any size at anytime. As fish slippers and meat jackets unexpectedly became the best selling items in Thailand’s e-market. So the film shows the difficulties of getting fund restocking in order to serve an overwhelming orders in time

Describe the strategy

The strategy is to create relevance between brand and target consumer. This commercial captured e-commerce seller’s heart by demonstrating the unique but truthful pain point of Thai online SMEr. together with the to-the-point financial solution

Describe the execution

A night that fish slippers unexpectedly became the best selling item online. Un, an online seller, needed to restock his store immediately in order to serve an overwhelming orders. The fastest way is to ask his parents for a loan. The film shows the difficulties of getting funds for an online seller like him. Not being able to restock in time is a high opportunity cost. • Implementation : Online Mini Film • Timeline : Been aired since 7 Aug • Placement : Facebook and YouTube

Describe the outcome

The engagement is significant increased according to the rising awareness. After the film launched from severals entertainment facebook pages sharing, Call Center receive at least 900 calls a day which have been increased from 120 calls a day.

Links

Video URL