Why is this work relevant for Entertainment?

To convey the meaning of Honda's belief, this video was made in a way that people are able to enjoy from watching only the creativity of Japanese tradition ORIGAMI intuitively without any narrations or texts.

Background

September 24, 2018. Honda celebrates its 70th anniversary. During those years at Honda, it has been our belief to make people “smile” through the products. However, with our business expanding across the globe, this ideal has been spread thin. Therefore, our mission became to make re-recognize Honda's belief among all the consumers and employees.

Describe the creative idea

By noticing Honda's belief to make people smile with their products, we found a commonality within our tradition ORIGAMI. In order to express this, we decided to make a video to inform that creativity make everyone happy.

Describe the strategy

Since Honda is originally a craft company, we decided to make it as a main context to express their belief in the video.

Describe the execution

In the video, we manually moved objects with stop motion style which express the entire transformation of Honda products with a piece of paper without using computer graphics.

Describe the outcome

This movie is used in building Honda's brand the world over. It resulted to more than 10 million views while moving peoples’ hearts.