Title | MAXIS - HUATAR |
Brand | MAXIS BROADBAND SDN BHD |
Product / Service | TELECOMMUNICATIONS |
Category | A01. Creative Effectiveness |
Entrant | ENSEMBLE WORLDWIDE Petaling Jaya, MALAYSIA |
Idea Creation | ENSEMBLE WORLDWIDE Petaling Jaya, MALAYSIA |
Media Placement | INITIATIVE Kuala Lumpur, MALAYSIA |
Production | MINISTRY XR Petaling Jaya, MALAYSIA |
Production 2 | MOJO FILMS Kuala Lumpur, MALAYSIA |
Name | Company | Position |
---|---|---|
ensemble worldwide | ensemble worldwide | ensemble worldwide |
Fay Lee | Ministry XR | Project Manager |
H. Phoo Keng | Mojo Films | Executive Producer |
Jamie Chen | Initiative Malaysia | Strategic Director |
Chinese New Year is one of the biggest shopping seasons for Malaysians. But how does Maxis, a premium telco brand, win in a landscape full of sales promotions? Instead of trying to shout the loudest over the noise, we combined a fresh CNY idea that triggers curiosity, with a unique media space to get people to do the talking for us. We created the first angpao that lets you summon an interactive lion dance, bringing huat(prosperity) to everyone, one angpao at a time.