MAXIS - HUATAR

TitleMAXIS - HUATAR
BrandMAXIS BROADBAND SDN BHD
Product / ServiceTELECOMMUNICATIONS
CategoryA01. Creative Effectiveness
EntrantENSEMBLE WORLDWIDE Petaling Jaya, MALAYSIA
Idea Creation ENSEMBLE WORLDWIDE Petaling Jaya, MALAYSIA
Media Placement INITIATIVE Kuala Lumpur, MALAYSIA
Production MINISTRY XR Petaling Jaya, MALAYSIA
Production 2 MOJO FILMS Kuala Lumpur, MALAYSIA

Credits

Name Company Position
ensemble worldwide ensemble worldwide ensemble worldwide
Fay Lee Ministry XR Project Manager
H. Phoo Keng Mojo Films Executive Producer
Jamie Chen Initiative Malaysia Strategic Director

Summary

Chinese New Year is one of the biggest shopping seasons for Malaysians. But how does Maxis, a premium telco brand, win in a landscape full of sales promotions? Instead of trying to shout the loudest over the noise, we combined a fresh CNY idea that triggers curiosity, with a unique media space to get people to do the talking for us. We created the first angpao that lets you summon an interactive lion dance, bringing huat(prosperity) to everyone, one angpao at a time.