Title Brand Product / Service Entrant Company Location Award
A01 Creative Effectiveness
HAHON HOHAHO HIE
MCDONALD'S JAPAN
BACON POTATO PIE
BEACON COMMUNICATIONS Tokyo JAPAN
6 PACK BAND
HINDUSTAN UNILEVER
BROOKE BOND RED LABEL
MINDSHARE Mumbai INDIA
RHYTHM OF LOVE WALL
7-ELEVEN TAIWAN
CSR
ADK TAIWAN Taipei City TAIPEI
SELFIESTIX
MARS
DENTASTIX
COLENSO BBDO Auckland NEW ZEALAND

Creative Effectiveness Spike

USING DATA TO SET BIKERS FREE
GOOGLE
GOOGLE MAPS
TOASTER LIMITED SINGAPORE BRANCH SINGAPORE
ADAPTIVE DATA LIGHTHOUSE : ACTIVATING INFECTION ALERT SYSTEM IN RURAL INDIA
HINDUSTAN UNILEVER LIMITED
LIFEBUOY SOAP
MINDSHARE Mumbai INDIA
SINDOOR KHELA - #NOCONDITIONSAPPLY
THE TIMES OF INDIA
NEWSPAPER
FCB INDIA Delhi INDIA
Short List
LUCY
PRINCE OF WALES HOSPITAL
PRINCE OF WALES HOSPITAL
DELOITTE AUSTRALIA Melbourne AUSTRALIA
RE:SCAM - THE WORLD'S MOST UNHELPFUL CHATBOT
NETSAFE
RE:SCAM
DDB NEW ZEALAND Auckland NEW ZEALAND
Short List
GIRL FROM NOWHERE
GMM GRAMMY
SERIES
SOUR BANGKOK THAILAND
CELEBRATING INDIA'S STREETS BY WALKING IN ITS SHOES
PUMA
SPORTS LIFESTYLE APPAREL AND FOOTWEAR
DDB MUDRA Mumbai INDIA
PROJECT FREE PERIOD
JOHNSON & JOHNSON
STAYFREE
DDB MUDRA Mumbai INDIA
Grand Prix
HAIR TALK
SUNSILK UNILEVER
SUNSILK
WUNDERMAN THOMPSON BANGKOK THAILAND
Short List
ANAK
SUYEN CORP.
SUYEN CORP.
TBWA\SANTIAGO MANGADA PUNO Makati City THE PHILIPPINES
MAXIS - HUATAR
MAXIS BROADBAND SDN BHD
TELECOMMUNICATIONS
ENSEMBLE WORLDWIDE Petaling Jaya MALAYSIA
ONE IN A MILLION
P&G VICKS
VICKS INDIA
PUBLICIS SINGAPORE SINGAPORE
WE REMIT
WECHAT
WE REMIT
TENCENT Shenzhen CHINA
A02 Creative Effectiveness for Good
DIRTY WATERCOLOR
ABS - CBN LINGKOD KAPAMILYA FOUNDATION, INC
ABS - CBN LINGKOD KAPAMILYA FOUNDATION, INC
TBWA\SANTIAGO MANGADA PUNO Makati City THE PHILIPPINES
THE BRIDAL UNIFORM
UN WOMEN
ANTI-CHILD MARRIAGES
BBDO PAKISTAN Lahore PAKISTAN
Short List
DISGUSTING STORIES
BAHAY TULUYAN PHILIPPINES (SHELTER HOUSE)
BAHAY TULUYAN PHILIPPINES (SHELTER HOUSE)
TBWA\SANTIAGO MANGADA PUNO Makati City THE PHILIPPINES
FOR EVERY BACHELOR AND BACHELORETTE
MARRIAGE EQUALITY AUSTRALIA
MARRIAGE EQUALITY
LEO BURNETT MELBOURNE AUSTRALIA
Short List
SINDOOR KHELA - #NOCONDITIONSAPPLY
THE TIMES OF INDIA
NEWSPAPER
FCB INDIA Delhi INDIA

Creative Effectiveness Spike

LUCY
PRINCE OF WALES HOSPITAL
PRINCE OF WALES HOSPITAL
DELOITTE AUSTRALIA Melbourne AUSTRALIA
PROJECT FREE PERIOD
JOHNSON & JOHNSON
STAYFREE
DDB MUDRA Mumbai INDIA

Creative Effectiveness Spike

UNFORGETTABLE BAG
TESCO
TESCO
GREY MALAYSIA Petaling Jaya MALAYSIA
Short List
WE REMIT
WECHAT
WE REMIT
TENCENT Shenzhen CHINA
A03 Long-Term Creative Effectiveness
LIFEBUOY HELP A CHILD REACH 5
LIFEBUOY
BAR SOAP
MULLENLOWE LINTAS GROUP INDIA Mumbai INDIA
6 PACK BAND
HINDUSTAN UNILEVER
BROOKE BOND RED LABEL
MINDSHARE Mumbai INDIA
LOTTO IMAGINE
NEW ZEALAND LOTTERIES
LOTTO POWERBALL
DDB NEW ZEALAND Auckland NEW ZEALAND
THIS IS A TREE
PACIFIC PAINT (BOYSEN) PHILIPPINES, INC
PACIFIC PAINT (BOYSEN) PHILIPPINES, INC
TBWA\SANTIAGO MANGADA PUNO Makati City THE PHILIPPINES
A04 Collaborative Creative Effectiveness
LUCY
PRINCE OF WALES HOSPITAL
PRINCE OF WALES HOSPITAL
DELOITTE AUSTRALIA Melbourne AUSTRALIA
GIRL FROM NOWHERE
GMM GRAMMY
SERIES
SOUR BANGKOK THAILAND
CELEBRATING INDIA'S STREETS BY WALKING IN ITS SHOES
PUMA
SPORTS LIFESTYLE APPAREL AND FOOTWEAR
DDB MUDRA Mumbai INDIA