LIKAY

TitleLIKAY
BrandSB DESIGN SQUARE CO., LTD.
Product / ServiceSB INTERIOR TEAM
CategoryB03. Use of Ambient Media: Large Scale
EntrantVMLY&R THAILAND Bangkok, THAILAND
Idea Creation VMLY&R THAILAND Bangkok, THAILAND
Production SHORYUKEN PRODUCTION Bangkok, THAILAND

Credits

Name Company Position
Trong Tantivejakul VMLY&R Thailand Chief Creative Officer
Katesuda Yimcharoen VMLY&R Thailand Associate Creative Director
Santhad Lheamchanchai VMLY&R Thailand Creative Group Head
Panas Jansang VMLY&R Thailand Senior Copywriter
Pattadon Rungsakorn VMLY&R Thailand Copywriter
Pichaiphat Tananont VMLY&R Thailand General Manager
Penrawee Permkitpaisarn VMLY&R Thailand Group Account Director
Ratikorn Khositkosone VMLY&R Thailand Account Manager
Pannapa Donavanik VMLY&R Thailand Producer
Puthida Setabrahmana VMLY&R Thailand Strategy Consultant&Executive Assistant
Varaporn Imnoi VMLY&R Thailand Traffic&Cost Controller
Chananad Jearakul VMLY&R Thailand Agency Producer

Why is this work relevant for Direct?

Because we use the Thai traditional culture entertainment show call LIKAY to show and demonstrate the experience of SB Design Square direct to all Thai customers. This show it’s move around everywhere in the city and upcountry. The Thai audience can see and feel on how beautiful of interior design can leave up the show without being force by our services or product.

Background

Background SB Design Square has the limited outlet and showroom Brief How we are going to bring the customer to see the products and experience interior design team. Objective To create the direct experience and bring the products from SB Design Square into the consumer heart.

Describe the creative idea (30% of vote)

Interior design can spice up a better living.

Describe the strategy (20% of vote)

Target Audience -All Thai household living in the upcountry. Approach -Use the famous LIKAY show do the on ground activities direct to the customers.

Describe the execution (20% of vote)

We redesign set up of old backdrop and old LIKAY furniture by using our product and our decoration. We do those placement in every show within 3 months all over Thailand.

List the results (30% of vote)

With over 5,000,000 impression on social media. People visited showroom of SB Design Square is increasing 65%

Links

Video URL