Title | LIKAY |
Brand | SB DESIGN SQUARE CO., LTD. |
Product / Service | SB INTERIOR TEAM |
Category | B03. Use of Ambient Media: Large Scale |
Entrant | VMLY&R THAILAND Bangkok, THAILAND |
Idea Creation | VMLY&R THAILAND Bangkok, THAILAND |
Production | SHORYUKEN PRODUCTION Bangkok, THAILAND |
Name | Company | Position |
---|---|---|
Trong Tantivejakul | VMLY&R Thailand | Chief Creative Officer |
Katesuda Yimcharoen | VMLY&R Thailand | Associate Creative Director |
Santhad Lheamchanchai | VMLY&R Thailand | Creative Group Head |
Panas Jansang | VMLY&R Thailand | Senior Copywriter |
Pattadon Rungsakorn | VMLY&R Thailand | Copywriter |
Pichaiphat Tananont | VMLY&R Thailand | General Manager |
Penrawee Permkitpaisarn | VMLY&R Thailand | Group Account Director |
Ratikorn Khositkosone | VMLY&R Thailand | Account Manager |
Pannapa Donavanik | VMLY&R Thailand | Producer |
Puthida Setabrahmana | VMLY&R Thailand | Strategy Consultant&Executive Assistant |
Varaporn Imnoi | VMLY&R Thailand | Traffic&Cost Controller |
Chananad Jearakul | VMLY&R Thailand | Agency Producer |
Because we use the Thai traditional culture entertainment show call LIKAY to show and demonstrate the experience of SB Design Square direct to all Thai customers. This show it’s move around everywhere in the city and upcountry. The Thai audience can see and feel on how beautiful of interior design can leave up the show without being force by our services or product.
Background SB Design Square has the limited outlet and showroom Brief How we are going to bring the customer to see the products and experience interior design team. Objective To create the direct experience and bring the products from SB Design Square into the consumer heart.
Interior design can spice up a better living.
Target Audience -All Thai household living in the upcountry. Approach -Use the famous LIKAY show do the on ground activities direct to the customers.
We redesign set up of old backdrop and old LIKAY furniture by using our product and our decoration. We do those placement in every show within 3 months all over Thailand.
With over 5,000,000 impression on social media. People visited showroom of SB Design Square is increasing 65%