| Title | REUNITED |
| Brand | PHILAM LIFE |
| Product / Service | PHILAM LIFE RECRUITMENT - GENESIS |
| Category | A05. Music / Sound Design |
| Entrant | SEVEN AD Taguig, THE PHILIPPINES |
| Idea Creation | SEVEN AD Taguig, THE PHILIPPINES |
| Name | Company | Position |
|---|---|---|
| Teeny Gonzales | Seven A.D. | Chief Executive Officer / Chief Creative Officer |
| Tey San Diego | Seven A.D. | Chief Operating Officer |
| Maki Correa | Seven A.D. | Deputy Executive Creative Director |
| Argem Vinuya | Seven A.D. | Creative Director |
| Randy Mutuc | Seven A.D. | Associate Creative Director |
| Mai Basilio | Seven A.D. | Senior Art Director |
| Alex Gozum | Seven A.D. | Art Director |
| Joana Callanta | Seven A.D. | Business Unit Director |
| Marc Angelo Pacumio | Seven A.D. | Senior Account Manager |
REUNITE WITH YOUR PASSIONS – With Philam Life’s recruitment program, we want to show that pursuing a career with the brand will allow them to reunite with their passions in life. By being a Philam Life Financial Coach, one can have a successful and rewarding career without needing to give up their passions.
The material makes use of the popular 80s song, “Reunited” to drive appeal and emotion among the target market. The spot features dramatic shots of objects that have been abandoned. As the chorus comes to play, we see the owners joyfully reuniting with their objects of passion. We see that moment of reunion, the ecstatic feeling they get upon touching these objects again. The spot culminates with our message and a call to action in supers: “Never part with your passions again. Become a Philam Life Financial Coach.”