Title | MUSIC BEATS FIRECRACKERS |
Brand | SAN MIGUEL BREWERY INC. |
Product / Service | RED HORSE BEER |
Category | A05. Music / Sound Design |
Entrant | NUWORKS INTERACTIVE LABS, INC. Pasig, THE PHILIPPINES |
Idea Creation | NUWORKS INTERACTIVE LABS, INC. Pasig, THE PHILIPPINES |
Media Placement | THE HUDDLE ROOM Makati, THE PHILIPPINES |
Production | NUWORKS INTERACTIVE LABS, INC. Pasig, THE PHILIPPINES |
Name | Company | Position |
---|---|---|
Ryan Rubillar | NuWorks Interactive Labs, Inc. | Creative Director |
Sandra Artadi | NuWorks Interactive Labs, Inc. | Producer |
Nolan Fabular | NuWorks Interactive Labs, Inc. | Creative Director |
Alvin Claros | NuWorks Interactive Labs, Inc. | Senior Art Director |
Cara Bautista | NuWorks Interactive Labs, Inc. | Senior Art Director |
Henri Glo | NuWorks Interactive Labs, Inc. | Copywriter |
Blanche Llanes | NuWorks Interactive Labs, Inc. | Multimedia Artist |
Jordan Jacinto | NuWorks Interactive Labs, Inc. | Multimedia Artist |
Gianco Ante | NuWorks Interactive Labs, Inc. | Multimedia Artist |
Melody Santos | NuWorks Interactive Labs, Inc. | Multimedia Artist |
Robert Valdellon | NuWorks Interactive Labs, Inc. | Multimedia Artist |
Eric Adorable | Freelance | Sound Engineer |
Seppi Roque | NuWorks Interactive Labs, Inc. | Account Supervisor |
Nikki Lizarondo | NuWorks Interactive Labs, Inc. | Account Manager |
New Year celebrations in the Philippines are loud, explosive, and dangerous. Despite intensive government campaign against illegal firecrackers, there were still a number of firecracker related injuries recorded in 2018. Most of the victims were under the influence of alcohol. Red Horse Beer, the number one Filipino extra strong beer brand, which gained a cult like following through rock music wants to influence its drinkers with its extra strong message. New Year celebrations can still rock without firecrackers by harnessing the power of music.
Patugtog ‘Di Paputok (Music Beats Firecrackers) is a soundtrack that mimicked the sounds of government banned firecrackers such as Judas’ Belt, Whistle Bomb, Sky Rocket, Goodbye Philppines among others by combining the sounds of musical instruments. The track, which specifically targeted the Red Horse Beer community, was published on Youtube and Facebook days before the New Years eve.