| Title | FATAL RECOGNITION |
| Brand | THE HONG KONG STROKE ASSOCIATION |
| Product / Service | THE HONG KONG STROKE ASSOCIATION |
| Category | D02. Innovative Use of Technology |
| Entrant | CHEIL WORLDWIDE HONG KONG, HONG KONG SAR |
| Idea Creation | CHEIL WORLDWIDE HONG KONG, HONG KONG SAR |
| Production | MONSTER APP LTD Hong Kong, HONG KONG SAR |
| Name | Company | Position |
|---|---|---|
| Paul Chan | Cheil Worldwide Hong Kong | Chief Creative Officer |
| Wilson Ang | Cheil Worldwide Hong Kong | Group Creative Director |
| Matthew Yuen | Cheil Worldwide Hong Kong | Creative Director |
| Max Fung | Cheil Worldwide Hong Kong | Associate Creative Director |
| Cherry Lo | Cheil Worldwide Hong Kong | Associate Creative Director |
| Paul Chan | Cheil Worldwide Hong Kong | Chief Creative Officer |
| Wilson Ang | Cheil Worldwide Hong Kong | Group Creative Director |
| Molly Man | Cheil Worldwide Hong Kong | Copywriter |
| Max Fung | Cheil Worldwide Hong Kong | Associate Creative Director |
| Edmond Leung | Cheil Worldwide Hong Kong | Art Director |
| Sam Chow | Cheil Worldwide Hong Kong | Art Director |
| Matthew Yuen | Cheil Worldwide Hong Kong | Creative Director |
| Cherry Lo | Cheil Worldwide Hong Kong | Associate Creative Director |
Fatal Recognition is a safety scan app that uses facial recognition technology to detect early warning signs of a potentially fatal stroke.
Working with the national stroke organisation, we created a safety scan app that uses facial recognition—technology that’s already built into our phones—to detect early warning signs of a potentially fatal stroke. The average person unlocks their phone 120 times a day (Source: Time Magazine). Now every time you scan to unlock, a computer algorithm detects for minute signs of face-drooping—signs that are unrecognisable to the human eye. If early warning signs are detected, you’ll receive an alert offering to call emergency services whilst alerting your preset emergency contact.