Title | BEYOND TIME |
Brand | SHISEIDO |
Product / Service | GLOBAL INNOVATION CENTER |
Category | C02. Data Storytelling |
Entrant | R/GA TOKYO, JAPAN |
Idea Creation | R/GA TOKYO, JAPAN |
Idea Creation 2 | SHISEIDO CO., LTD. Tokyo, JAPAN |
Production | R/GA TOKYO, JAPAN |
Production 2 | NOMURA Tokyo, JAPAN |
Production 3 | TYO CAMP KAZ Tokyo, JAPAN |
Name | Company | Position |
---|---|---|
Niklas Lilja | R/GA Tokyo | Executive Creative Director |
Anthony Baker | R/GA Tokyo | Executive Technology Director |
Seamus Higgins | R/GA Sydney | VP Chief Creative Officer APAC |
Toru Nagahama | R/GA Tokyo | Design Director |
Jedy Chen | R/GA Tokyo | Senior Creative Technologist |
Naru Kudo | R/GA Tokyo | Senior Producer |
Aleksandra Nowacka | R/GA Tokyo | Producer |
Marvin Varela | R/GA Tokyo | Senior Software Engineer |
Ayumu Nagamatsu | R/GA Tokyo | Senior Software Engineer |
Kumi Tominaga | R/GA Tokyo | Creative Technology Director |
Tyler Bowers | R/GA Tokyo | Associate Creative Director |
Mark Lloyd Ruck | R/GA Tokyo | Associate Creative Director |
Reynan Shimada | R/GA Tokyo | Experience Designer |
Scott Rothman | R/GA Tokyo | Senior Software Engineer |
Masa Tanaka | R/GA Tokyo | Accociate Creative Director |
Sayaka Ota | R/GA Tokyo | Creative Director |
Jooyoung Lee | R/GA Tokyo | Junior Visual Designer |
Sookie Lee | R/GA London | Designer |
Wing Luo | R/GA New York | Creative Director & Senior Technical Director |
Bill Feng | R/GA Tokyo | Junior Software Engineer |
Kiran Lokhande Hansen | R/GA Los Angeles | Experience Design Director |
Keisuke Nakajima | R/GA Tokyo | Senior Strategist |
Mariko Futamura | R/GA Tokyo | Senior Art Director |
Makiko Miyake | R/GA Tokyo | Copywriter |
Naoto Hieda | R/GA Tokyo | Senior Software Engineer |
Tomoya Matsuura | R/GA Tokyo | Software Engineer |
George Sugitomo | R/GA Tokyo | Executive Creative Director |
Masayuki Tanaka | R/GA Tokyo | Senior Copywriter |
Ikuo Toyama | R/GA Tokyo | Creative Director |
Debbie Pan | R/GA Tokyo | Art Director |
Abe Chuang | R/GA Tokyo | Copywriter |
Scott Kundert | R/GA Tokyo | Senior Producer |
Mariko Oka | R/GA Tokyo | Accout Director |
Yosuke Suzuki | R/GA Tokyo | Managing Director |
Joanna Saw | R/GA Singapore | Tech Intern |
Tetsuro Kanegae | Shiseido | Executive Creative Director |
Takashi Maruyama | Shiseido | Research Scientist |
Masato Kosukegawa | Shiseido | Chief Creative Director |
Mika Ishii | Shiseido | Producer |
Asuka Hashiguchi | Shiseido | Copywriter |
Maki Kobayashi | Shiseido | Designer |
Keisuke Yoshida | NOMLAB | Designer |
Hiromasa Imaizumi | NOMLAB | Account Director |
Takeharu Hanokizawa | TYO CampKAZ | Producer |
Hiro Kano | NICE RAINBOW | Director |
Kenta Takasaki | TYO SPARK | Director |
Takaya Suzuki | STEP | Producer |
Amariei Catalina | ACTIVE CINE CLUB | Editor |
Azusa Kikuchi | TTR | Editor |
Eri Ueda | TYO CampKAZ | Production Manager |
Eri Ueda | TYO CampKAZ | Production Manager |
There is beauty in growing old. Beyond Time is an interactive installation designed for friends, family, and loved ones to speak with one another through time. This project is an immersive experience that transports participants into past and future by digitally aging or age-reversing their faces, and then engaging them in dynamically tailored emotional conversations. In doing so, we encouraged people to think differently about the effects of aging on their bodies, and to understand that the most beautiful parts of themselves can actually get better with time.
Located beside reception on the main floor of the Shiseido Global Innovation Center in Yokohama, the Beyond Time installation is fully visible to all visitors as a highlight of the lobby. Its prominence in this space is testament to the brand’s commitment to a broader definition of beauty, and the principle that inner wellness is critical to a beautiful appearance. Beneath its minimalist exterior, the installation contains a considerable amount of technology, including three high-spec computers, Kinect sensors, IoT connected buttons and multiple 4k cameras. Working with Nomura Architects, we designed a contemporary metal-and-glass structure measuring 5m by 2m by 2.33m, and outfitted with synchronized LEDs, directional microphones and speakers, and variable-opacity privacy glass for a fully immersive experience. To create an emotional experience based on data, we began by incorporating a century of Shiseido aging research to create a facial modeling system that far surpasses the capabilities of popular mobile apps. This system collected enough information over the course of the project to produce one of the world’s largest databases of 3D facial models, and gave us the ability to create scientifically-accurate simulations in real time for participants to interact with. To protect data rights, we coordinated with research and legal teams to ensure the responsible management and anonymous storage of data within a secure network under strict and clear usage policies agreed upon by participants in advance. We spent 14 months on the project: three months on R&D, five months on prototyping, five months on software development, and one month on location performing round-the-clock construction, testing and tweaking to create an installation piece that has become an iconic fixture within the Shiseido GIC.