Title | A.I. LOVE |
Brand | CLOSEUP |
Product / Service | CLOSEUP BRAND |
Category | D04. Advanced Learning Technologies |
Entrant | MULLENLOWE SINGAPORE, SINGAPORE |
Idea Creation | MULLENLOWE SINGAPORE, SINGAPORE |
PR | BOLD MEDIA Singapore, SINGAPORE |
Production | WHITECOAT PRODUCTIONS SINGAPORE, SINGAPORE |
Additional Company | UNILEVER Singapore, SINGAPORE |
Name | Company | Position |
---|---|---|
Sheng Jin Ang | MullenLowe Singapore | Executive Creative Director |
Daniel Kee | MullenLowe Singapore | Executive Creative Director |
Meryke Naude | MullenLowe Singapore | Creative Director |
Sergey Mastobaev | MullenLowe Singapore | Associate Creative Director |
David Thackray | MullenLowe Singapore | Senior Copywriter |
Raul Palhares | MullenLowe Singapore | Senior Copywriter |
Yusufcan Kayhan | MullenLowe Singapore | Senior Art Director |
Jose Siojo | MullenLowe Singapore | Senior Art Director |
Reema Trehan | MullenLowe Singapore | Junior Art Director |
Fuzzy Abideen | MullenLowe Singapore | Senior Producer |
Adam Snyder | MullenLowe Singapore | Senior Editor |
Mark Haycock | MullenLowe Singapore | Group Digital Strategy Director |
Adrian Adshade | MullenLowe Singapore | Global Strategy Director |
Sanjai Srivastava | MullenLowe Singapore | Global Business Director |
Louisa Cheong | MullenLowe Singapore | Account Director |
Hafiz Aliff Rahim | MullenLowe Singapore | Account Manager |
Ee Von Ong | MullenLowe Singapore | Account Manager |
Divika Jethmal | Bold Media | PR Executive |
Su Huijun | MullenLowe Salt | PR Account Director |
Maribelle Seah | MullenLowe Singapore | Coordinator |
Denis Seltzer | Freelance | Chief Creative Technologist |
Ruslan Abishev | Whitecoat Productions | Digital Producer |
Aleksey Nabok | Freelance | Developer |
Alex Guaña | Whitecoat Productions | Film Producer |
Johann Valencia | Whitecoat Productions | Film Editor |
Julz Johan | Whitecoat Productions | Production Manager |
Tom Ellis | Whitecoat Productions | Live Streaming Engineer / Vision Mixer |
Johann Valencia | Whitecoat Productions | Director of Photography/1st Camera |
Zim Goodman | Whitecoat Productions | Camera Operator/2nd Camera |
Azri Ali | Whitecoat Productions | AV Engineer |
Yazid Sukor | Whitecoat Productions | AV Assistant |
Johann Valencia | Whitecoat Productions | Post Production Editor |
By demonstrating that A.I. bots can form an attraction for each other, we posed the question - if two bots can fall in love what’s stopping you? The experiment encouraged couples to express their emotions for whoever they have feelings for, overcoming barriers that stop them from entering a fulfilling relationship. This helped us demonstrate the brand’s belief that any couple can be together, irrespective of color, race or beliefs.
On Valentine’s Day, we held an experiment that takes diversity to the extreme. Two A.I. chatbots were brought together to demonstrate that everyone should be free to love. The event took place at the House at the Old Parliament in Singapore and it was live streamed for over 12 hours. To amplify the number of visitors during the live stream and propagate the idea online, we launched teaser videos days before the event, followed by shorter, bite-sized content pieces after the transmission. The bots were developed by a team of creative technologists with opposite robo-personalities. Sol is a quick-witted entertainer bot, developed on Microsoft Bot Framework. Num is a science bot, based on Amazon Lex Bot. For them to communicate, their algorithms gather information in real time from the web, while they listen and select the answer from billions of options. 6 months of development. Over 7000 lines of conversation.