STIMULATE ANNUAL

TitleSTIMULATE ANNUAL
BrandCOPYWRITERS CLUB NAGOYA
Product / ServiceCCN ANNUAL 2018
CategoryB05. Books
EntrantDENTSU INC. Tokyo, JAPAN
Idea Creation DENTSU INC. Tokyo, JAPAN
Production IMPACT TAKI Nagoya, JAPAN
Production 2 KITO PRINTING Nagoya, JAPAN
Production 3 ASTROLAND INC. Nagoya, JAPAN
Additional Company DENTSU MEITETSU COMMUNICATIONS Nagoya, JAPAN
Additional Company 2 SUNJUSHI Kitanagoya, JAPAN

Credits

Name Company Position
Yasunobu Hideshima DENTSU INC. Art Director
Yuta Naruse DENTSU MEITETSU COMMUNICATIONS INC. Copywriter,Planner
Yousuke Hotta DENTSU INC. Copywriter,Planner
Masato Kono DENTSU INC. Copywriter,Planner
Mari Ando STUDIO DETAILS Art Director
Yoshiya Suzuki DENTSU MEITETSU COMMUNICATIONS INC. Art Director
Takahiro Naiki impact taki co.,ltd. Producer
Daiki Momiyama impact taki co.,ltd. Designer
Ayumi Matsumura impact taki co.,ltd. Designer
Taro Isomura Sunjushi.Co., Ltd. CEO
Satoshi Kobo Sunjushi.Co., Ltd. Manufacturing Department Manager
Takashi Kato KITO PRINTING Co.Ltd Producer
Kyohei Seino Astroland Producer
Shinichi Mochinaga Astroland Director
Kazuhisa Maruyama Astroland Cinematographer
Naoya Hatta HEAT Lighting director
Kiyomi Iwai HEAT Stylist,Hair Make
Yosuke Hanai MATTE Editor
Takaya Hattori DeeStudio Composer

Background

In Japan, long working hours have become a social problem. Creators are pressured by the need to come up with ideas more efficiently in a limited amount of time. Copywriters Club Nagoya tried to solve the situation through an annual.

Describe the creative idea (40% of vote)

An annual that stimulates the body,so you can come up with ideas more efficiently. We invented an annual that directly stimulates the body. The cover employs acupuncture points, commonly found in Eastern medicine, in order to activate the brain by stimulating readers' hands, legs, and back.

Describe the execution (40% of vote)

We developed two types of covers to stimulate the feet and back.When removed and spread apart, it becomes a product that presses acupuncture points. For the feet: Place beneath desk for stimulation. For the back: Lie on it for stimulation. The design of the case is an image of Japanese garden and the reader can get calm by just looking at it. There are various parts that activate the sense of touch in your hands when you hold the book. The annual can be made more prominent on bookshelves with a three-dimensional layout that will stimulate annuals from years past and those of other publishers.

List the results (20% of vote)

Readers were able to come up with ideas more easily, and make progress on their work. The annual became a hot topic, with membership increasing by 30% from the previous year.