UNWASTED WASTE

TitleUNWASTED WASTE
BrandWASHSWAT
Product / ServiceLAUNDRY SERVICE PLATFORM
CategoryF03. Brand Communication
EntrantDAEHONG COMMUNICATIONS Seoul, SOUTH KOREA
Idea Creation DAEHONG COMMUNICATIONS Seoul, SOUTH KOREA
Media Placement DAEHONG COMMUNICATIONS Seoul, SOUTH KOREA

Credits

Name Company Position
Chang Hun Oh Daehong Communications Copywriter
Iljin Ko Daehong Communications Creative Director
Ye Rim Heo Daehong Communications Art Director
Ran Young Jang Daehong Communications Art Director
In Won Lee 2IN1 Production Director
kang jung Lee 2IN1 Production Producer
Nho Min Kwak Somerzsound Sound Designer
Dasol Bae Visions Motion Graphics
Yu Gyeong Kim Daehong Communications Translator
Mujin Park - Student
YuJin Sun - Student
Ah-reum Shin Freelancer Designer

Background

A plastic bag covers each clothes washed from the cleaners and this large plastic bag gets wasted as soon as it gets home. 400 million of plastic laundry bags wasted in a year. We wanted to prevent plastic laundry bags from being immediately wasted.

Describe the creative idea (40% of vote)

We found a solution by looking towards another common problem in Korea. In Korea, there is a recycling system, for bottles, cans, and plastic. but the problem is that a lack of standardized bags means disorganized residential streets. Therefore we changed the plastic laundry bags so that the bottom can be tied up, and printed phrases encouraging the reuse of these plastic bags when taking trash out. It’s very simple to use. Take it off, flip it, collect, tie it and take it out.

Describe the execution (40% of vote)

The campaign kept going on for 2 months, from 9th April to 9th June. We provided the reusable plastic bags for free from 10 WASHSWAT stores and 10 thousand plastic bags were used up per month on average.

List the results (20% of vote)

We saw less and less wasting of plastic laundry bags and neater residential streets when it came to recyclable trash. -10,000 sheets released in a month. -74% increased Reusing. Based on 500 WASHSWAT customers. Before the campaign: Waste it (82%), Reuse it (18%) After the campaign : Waste it (8%), Reuse it (92%)