Title | UNWASTED WASTE |
Brand | WASHSWAT |
Product / Service | LAUNDRY SERVICE PLATFORM |
Category | F03. Brand Communication |
Entrant | DAEHONG COMMUNICATIONS Seoul, SOUTH KOREA |
Idea Creation | DAEHONG COMMUNICATIONS Seoul, SOUTH KOREA |
Media Placement | DAEHONG COMMUNICATIONS Seoul, SOUTH KOREA |
Name | Company | Position |
---|---|---|
Chang Hun Oh | Daehong Communications | Copywriter |
Iljin Ko | Daehong Communications | Creative Director |
Ye Rim Heo | Daehong Communications | Art Director |
Ran Young Jang | Daehong Communications | Art Director |
In Won Lee | 2IN1 Production | Director |
kang jung Lee | 2IN1 Production | Producer |
Nho Min Kwak | Somerzsound | Sound Designer |
Dasol Bae | Visions | Motion Graphics |
Yu Gyeong Kim | Daehong Communications | Translator |
Mujin Park | - | Student |
YuJin Sun | - | Student |
Ah-reum Shin | Freelancer | Designer |
A plastic bag covers each clothes washed from the cleaners and this large plastic bag gets wasted as soon as it gets home. 400 million of plastic laundry bags wasted in a year. We wanted to prevent plastic laundry bags from being immediately wasted.
We found a solution by looking towards another common problem in Korea. In Korea, there is a recycling system, for bottles, cans, and plastic. but the problem is that a lack of standardized bags means disorganized residential streets. Therefore we changed the plastic laundry bags so that the bottom can be tied up, and printed phrases encouraging the reuse of these plastic bags when taking trash out. It’s very simple to use. Take it off, flip it, collect, tie it and take it out.
The campaign kept going on for 2 months, from 9th April to 9th June. We provided the reusable plastic bags for free from 10 WASHSWAT stores and 10 thousand plastic bags were used up per month on average.
We saw less and less wasting of plastic laundry bags and neater residential streets when it came to recyclable trash. -10,000 sheets released in a month. -74% increased Reusing. Based on 500 WASHSWAT customers. Before the campaign: Waste it (82%), Reuse it (18%) After the campaign : Waste it (8%), Reuse it (92%)