Background

Under the simple yet innovative concept of “Staying at a bar”, we designed the world’s first bar hotel in the heart of Hakone. The hideout allows customers to completely immerse themselves in the moment without having to worry about how to get home. From the hot springs to the guest rooms, the entire hotel has been uniformly designed to match the elegant and comfortable atmosphere of a bar with the hopes of letting the customers forget their hectic daily life. Instead of a hotel people visit just to find a place to stay after a long day of sightseeing and tours, bar hotel hakone kazan became a tourist attraction.

Describe the creative idea (40% of vote)

To provide a relaxing atmosphere, the central component of the hotel design is "space”.  Through the large space, strokes of sunset orange and midnight blue inspired by the shifting colors at dusk are used to express the beauty of evenings. The three materials, wood, leather and brass add to the colors to create a luxurious experience.

Describe the execution (40% of vote)

The logo was inspired by the Chisuji Falls located at the base of the hotel. The 21 lines indicate the number of rooms in the hotel. Couples, friends, a quiet party for adults. The different lengths of the 21 lines represent the various stories behind all of our customers. We kept the direction and information guidance signs to a minimal, both as components of the entire design and in size of the display. This was done to take away any element of daily life so our customers can immerse into the extraordinary moment.

List the results (20% of vote)

The project was widely spread by SNS users on various platforms without excessive self-promotion or advertisements. The hotel was featured in several magazines and web media such as CASA BRUTUS.