HANKOGRAPH

Silver Spike

Case Film

Presentation Image

TitleHANKOGRAPH
BrandWILDAID
Product / ServiceWILDAID
CategoryG05. Motion Graphics Design & Animation
EntrantGREY TOKYO, JAPAN
Idea Creation GREY TOKYO, JAPAN
Production TYO DINER Tokyo, JAPAN

Credits

Name Company Position
Masanori Tagaya GREY TOKYO Executive Creative Director
Gaku Takai GREY TOKYO Associate Creative Director
Koji Yamamura YAMAMURA Animation Animator / Director
Kentaro Kinoshita TYO DINER Producer
Seiya Konno TYO DINER Production Manager
Airi Yamawaki WILDAID Campaign Producer
Senzo Ueno Freelance Director Of Photography
Chiho Nishiwaka GREY TOKYO Designer
Megmi Fukuda GREY TOKYO Associate Account Director
Shinnosuke Ogura GREY TOKYO Account Executive
Rui Nago GREY TOKYO Executive Planning Director
Yosuke  Hamada  GREY TOKYO Agency Producer
Koji Kasamatsu Freelance Sound Effect
Hitomi Shimizu Freelance Music
Maria Takaoka Mt.MELVIL Digital Designer
Mitsuru Nishimurra Freelance Photographer
Takaomi Tomura Nomad MA
Joji Asaoka Freelance Making Editor
Kennedy Taylor Freelance Captions Translations
Ryohei Ishizuka GREY TOKYO Digital Producer
Daigo Hayamizu GREY TOKYO Chief Operating Officer
Sayaka Adachi GREY TOKYO Account Executive
Soichi Murayama Platinum, Inc. Public Relations
Maika Morimoto Platinum, Inc. Public Relations

Background

WildAid, that is a wildlife conservation organization, calls on countries to end its ivory trade to protect African elephants facing extinction from poaching. After the ivory trade in China was banned, Japan currently has the highest domestic sales of ivory in the world. This is because there are demands for ivory to make Hanko, which is personal stamp used in the unique signature culture. It will be ideal if Japan can declare "Ivory Free” to achieve 4 in 17 goals of SDGs by 2020 as a host country for Olympics and Paralympics. However, most Japanese people are unaware that Hanko account for 80% of consumption, and African elephants face extinction due to ivory poaching. How can the tragic truth be told to Japanese people? How can we reduce the ivory Hanko consumption? Is it possible to close the ivory market? The budget is 10,0000 US dollar.

Describe the creative idea (40% of vote)

Hanko is used as official signatures in Japan. Due to the importance of Hanko, many of us buy Hanko of ivory, which is believed to be the most luxurious material. However, most Japanese people are unaware of the tragic truth behind ivory Hanko. The idea is to show the cruelty of Hanko by using Hanko. We created an animation made entirely of wood Hanko to describe the tragic truth behind ivory Hanko and underscore the urgency of choosing sustainable materials.

Describe the execution (40% of vote)

This animation was made using 500 wood Hanko pressed onto 2400 sheets of paper and shot sheet-by-sheet. It was launched online on Earth Day. Meanwhile, with the hashtag “#IChooseNotToChooseIvory”, OOH, print, and SNS postings by KOLs spread the message further. Furthermore, a petition site was set up to collect signatures toward the banning of domestic ivory sales.

List the results (20% of vote)

Domestic and foreign authorized media reported and brought a lot of responses and supporters even though, it is the serious theme related to the Japanese government. There was a huge discussion on Twitter. The debates were distributed with more than 30,000 retweets, and the ivory trade problem was recognized throughout Japan. It reached 3400 shares on Facebook. The number of petition is over 7,000 and continuing to grow. (This will be submitted to the government.) 300+million media impressions.

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