Title | TIDY-UP |
Brand | CHUPA CHUPS (SNACK TO HOME LIMITED) |
Product / Service | CHUPA CHUPS |
Category | G02. Illustration |
Entrant | CHEIL WORLDWIDE HONG KONG, HONG KONG SAR |
Idea Creation | CHEIL WORLDWIDE HONG KONG, HONG KONG SAR |
Media Placement | CHEIL WORLDWIDE HONG KONG, HONG KONG SAR |
Production | ILLUSION Bangkok, THAILAND |
Name | Company | Position |
---|---|---|
Paul Chan | Cheil Worldwide Hong Kong | Chief Creative Officer |
Lili Jiang | Cheil Worldwide Hong Kong | Creative Director |
Ivan Au | Cheil Worldwide Hong Kong | Creative Director |
Ivan Au | Cheil Worldwide Hong Kong | Creative Director |
Elsie Lau | Cheil Worldwide Hong Kong | Art Director |
Paul Chan | Cheil Worldwide Hong Kong | Chief Creative Officer |
Lili Jiang | Cheil Worldwide Hong Kong | Creative Director |
Tatiana Le | Cheil Worldwide Hong Kong | Copywriter |
Agnes Ho | Cheil Worldwide Hong Kong | Copywriter |
. . | Illusion, Bangkok | Illustrator |
Denise Chan | Cheil Worldwide Hong Kong | Project Manager |
Our brief was to promote Chupa Chups to a wider audience and create a new occasion to enjoy the iconic lollipop.
A SWEET ESCAPE. Even kids deserve a sweet escape (from arduous tasks like homework, music practise and tidying-up).
Every intricate detail was meticulously crafted to convey the monotony of chores such as homework, music practise and tidying-up. We used different textures, colours and layers to create less-than-desirable moments for kids—making the temporary escape feel that much sweeter.
Chupa Chups had found its voice. The campaign became a striking representation of the brand. The meticulous craftsmanship became a symbol of its unwavering devotion to confectionery—whilst creating a new occasion to enjoy Chupa Chups.