| Title | SHAREABLE EMOJI STICKER |
| Brand | KABAYA FOODS CORPORATION |
| Product / Service | PURERAL GUMMY |
| Category | B02. Promotional Item Design |
| Entrant | I&S BBDO Tokyo, JAPAN |
| Idea Creation | I&S BBDO Tokyo, JAPAN |
| Production | BIT BEANS INC. Tokyo, JAPAN |
| Name | Company | Position |
|---|---|---|
| Hiroyuki Nakazato | I&S BBDO | Creative Director, Art Director |
| Shinichi Ikeda | I&S BBDO | Creative Director |
| Koji Yamamoto | I&S BBDO | Creative Planner |
| Risa Taoka | I&S BBDO | Designer |
| Mio Kizuka | I&S BBDO | Digital Planner |
| Yuri Nagoshi | I&S BBDO | Digital Planner |
| Yuka Tsugo | I&S BBDO | Strategic Planner |
| Genjiro Nagata | I&S BBDO | Business Director |
| Yuri Tachibana | I&S BBDO | Supervisor |
| Kaori Mori | I&S BBDO | Senior Account Executive |
| Ryoichi Momota | Bit Beans inc. | Web Producer |
| Misaki Kudo | Bit Beans inc. | Web Designer |
| Ko Ashida | Bit Beans inc. | Web Engineer |
Gummi candies are high in demand among office workers snacking at work. As such, we wanted to expand recognition of Pureral Gummy.
"A ""shareable emoji sticker"" for conveying your feelings through emojis. By matching the emoji with the hole for displaying the product, we developed a unique message card that can convey your feelings in a charming way. Looking at the custom of ""sweets communication"" (giving sweets to colleagues) among Japanese office workers, which aims to build smooth interpersonal relations at the company, we have made it possible to update ""sweets communication"" to become more communicative."
Looking at the custom of "sweets communication" (giving sweets to colleagues) among Japanese office workers, which aims to build smooth interpersonal relations at the company, we have made it possible to update "sweets communication" to become more communicative.
"More than 40,000 people entered the campaign. 59.2% of people who came in contact with the campaign purchased the product with the intention to eat it together with family, friends, acquaintances, and colleagues."