Title | HEALING JUNGLE |
Brand | HYUNDAI MARINE & FIRE INSURANCE |
Product / Service | HYUNDAI MARINE & FIRE INSURANCE |
Category | G05. Motion Graphics Design & Animation |
Entrant | INNOCEAN WORLDWIDE Seoul, SOUTH KOREA |
Idea Creation | INNOCEAN WORLDWIDE Seoul, SOUTH KOREA |
Media Placement | INNOCEAN WORLDWIDE Seoul, SOUTH KOREA |
PR | INNOCEAN WORLDWIDE Seoul, SOUTH KOREA |
Production | GOODLUCK Seoul, SOUTH KOREA |
Production 2 | TRUMAKUS Seoul, SOUTH KOREA |
Production 3 | ELIOT Seoul, SOUTH KOREA |
Production 4 | LINEHOLIC Seoul, SOUTH KOREA |
Additional Company | HYUNDAI MARINE & FIRE INSURANCE Seoul, SOUTH KOREA |
Name | Company | Position |
---|---|---|
Jung-A Kim | Innocean Worldwide | Executive Creative Director |
Uy Sang Kim | Innocean Worldwide | Business Manager of Development Department |
Nari Moon | Innocean Worldwide | Art Director |
Doyu Yang | Innocean Worldwide | Copywriter |
Jaeeun Kim | Innocean Worldwide | Art Director |
Jiyon Rhim | Innocean Worldwide | Art Director |
Seonhwa Hwang | Innocean Worldwide | Creative Technologist |
Hye-dong Roh | Innocean Worldwide | Creative Technologist |
Sungwoo Kim | Innocean Worldwide | Creative Technologist |
Bae-Sung Kim | Innocean Worldwide | Agency Producer |
Jinwon Jake Choi | Innocean Worldwide | Translator |
Jin-hee Park | Innocean Worldwide | Account Executive |
Jung-Ae Kuk | Innocean Worldwide | Account Executive |
Hyun-Seok Seo | Innocean Worldwide | Account Executive |
La-Yoon Kim | Innocean Worldwide | Account Executive |
Dongha Kim | Trumakus | Director |
Dohyeon Kim | Trumakus | Director Of Photography |
Byeongjin Yang | Trumakus | Gaffer |
Woojong Kim | Goodluck | Executive Producer |
Jihoon Lee | Goodluck | Film Producer |
Jiuk Ko | Eliot | Editor |
Junhyoung Cho | Eliot | Colorist |
Namhee Kim | Eliot | Flame Artist |
Jeonghan Um | Eliot | Post Producer |
Wonwoo Lee | Audiolab | Sound Designer |
Inwoo Hwang | Audiovillage | Sound Studio Producer |
Han-Jun Jung | Lineholic Corp. | Producer |
The average treatment period of pediatric cancer patients is almost two years and a half. Most of the time they are waiting for their treatments laying on their beds, doing nothing except only watching smartphones and televisions. The lack of those children’s physical activities, in turn, leads to mental stresses that cause negative effects to their health improvement. Hyundai Insurance wanted to make a special playground for them to help boost their physical abilities and lower stresses come from painful treatment. Healing Jungle is a CSR campaign executed by Hyundai Insurance, with a budget of USD $1 million, that was finally have donated to two of Korea’s biggest children’s hospital after successful installation and launch.
65% of all children in Korea have been hospitalized during their childhood at least once. We focused on the fact that child patients have nothing to do except waiting for treatment inside the limited space of hospital. That’s the exact reason of the creation of Healing Jungle, the digital play wall. It was installed in two of the biggest children’s hospitals in Korea. By installing the ‘Healing Jungle’ in two of the biggest Children’s hospitals in Korea which are most closely related to our work area, We, Hyundai Insurance, decided to let our very important customers (the children and their families) experience our corporate philosophy by themselves experiencing Healing Jungle in real.
- Theme : Themed after jungle, Let children see a different scenery to play and interact with instead of concrete walls. All of the backgrounds and animal characters are rendered into full 3D, give the illusion and depth of actually feeling of being in a jungle in front of the wall. - UI Design: An interactive wall that could be activated with only motions made in front of the walls the patients face everyday. - UX Design : Interactions enabled by walking beside the wall, standing in front of it, or touching the animals while in main screen beams moving. Various contents delivered through sound and images in reaction to the patients’ motions, holding their attention to continue interactions. - Sound Design : The daytime contents in the jungle provide a soft music with various animal sounds, and nighttime contents provide calming atmospheric sounds of a forest, with ASMR-like properties.
- An average of 30,000 children experienced ‘Healing Jungle’ within a month - Ranked #1 in Brand Reputation Index(BRI) of the Insurance companies in Korea in 2 weeks after the film launching - 12,174,574 Youtube views (Viewed by 20% of Korea) - 98% positive feedback on YouTube and Facebook, where campaign film was uploaded - A campaign that was made viral by the child patients and their parents voluntarily through social network platforms.