HEALING JUNGLE

Short List
TitleHEALING JUNGLE
BrandHYUNDAI MARINE & FIRE INSURANCE
Product / ServiceHYUNDAI MARINE & FIRE INSURANCE
CategoryC01. Digital & Interactive Design
EntrantINNOCEAN WORLDWIDE Seoul, SOUTH KOREA
Idea Creation INNOCEAN WORLDWIDE Seoul, SOUTH KOREA
Media Placement INNOCEAN WORLDWIDE Seoul, SOUTH KOREA
PR INNOCEAN WORLDWIDE Seoul, SOUTH KOREA
Production GOODLUCK Seoul, SOUTH KOREA
Production 2 TRUMAKUS Seoul, SOUTH KOREA
Production 3 ELIOT Seoul, SOUTH KOREA
Production 4 LINEHOLIC Seoul, SOUTH KOREA
Additional Company HYUNDAI MARINE & FIRE INSURANCE Seoul, SOUTH KOREA

Credits

Name Company Position
Jung-A Kim Innocean Worldwide Executive Creative Director
Uy Sang Kim Innocean Worldwide Business Manager of Development Department
Nari Moon Innocean Worldwide Art Director
Doyu Yang Innocean Worldwide Copywriter
Jaeeun Kim Innocean Worldwide Art Director
Jiyon Rhim Innocean Worldwide Art Director
Seonhwa Hwang Innocean Worldwide Creative Technologist
Hye-dong Roh Innocean Worldwide Creative Technologist
Sungwoo Kim Innocean Worldwide Creative Technologist
Bae-Sung Kim Innocean Worldwide Agency Producer
Jinwon Jake Choi Innocean Worldwide Translator
Jin-hee Park Innocean Worldwide Account Executive
Jung-Ae Kuk Innocean Worldwide Account Executive
Hyun-Seok Seo Innocean Worldwide Account Executive
La-Yoon Kim Innocean Worldwide Account Executive
Dongha Kim Trumakus Director
Dohyeon Kim Trumakus Director Of Photography
Byeongjin Yang Trumakus Gaffer
Woojong Kim Goodluck Executive Producer
Jihoon Lee Goodluck Film Producer
Jiuk Ko Eliot Editor
Junhyoung Cho Eliot Colorist
Namhee Kim Eliot Flame Artist
Jeonghan Um Eliot Post Producer
Wonwoo Lee Audiolab Sound Designer
Inwoo Hwang Audiovillage Sound Studio Producer
Han-Jun Jung Lineholic Corp. Producer

Background

The average treatment period of pediatric cancer patients is almost two years and a half. Most of the time they are waiting for their treatments laying on their beds, doing nothing except only watching smartphones and televisions. The lack of those children’s physical activities, in turn, leads to mental stresses that cause negative effects to their health improvement. Hyundai Insurance wanted to make a special playground for them to help boost their physical abilities and lower stresses come from painful treatment. Healing Jungle is a CSR campaign executed by Hyundai Insurance, with a budget of USD $1 million, that was finally have donated to two of Korea’s biggest children’s hospital after successful installation and launch.

Describe the creative idea (40% of vote)

65% of all children in Korea have been hospitalized during their childhood at least once. We focused on the fact that child patients have nothing to do except waiting for treatment inside the limited space of hospital. That’s the exact reason of the creation of Healing Jungle, the digital play wall. It was installed in two of the biggest children’s hospitals in Korea. By installing the ‘Healing Jungle’ in two of the biggest Children’s hospitals in Korea which are most closely related to our work area, We, Hyundai Insurance, decided to let our very important customers (the children and their families) experience our corporate philosophy by themselves experiencing Healing Jungle in real.

Describe the execution (40% of vote)

- Theme : Themed after jungle, Let children see a different scenery to play and interact with instead of concrete walls. All of the backgrounds and animal characters are rendered into full 3D, give the illusion and depth of actually feeling of being in a jungle in front of the wall. - UI Design: An interactive wall that could be activated with only motions made in front of the walls the patients face everyday. - UX Design : Interactions enabled by walking beside the wall, standing in front of it, or touching the animals while in main screen beams moving. Various contents delivered through sound and images in reaction to the patients’ motions, holding their attention to continue interactions. - Sound Design : The daytime contents in the jungle provide a soft music with various animal sounds, and nighttime contents provide calming atmospheric sounds of a forest, with ASMR-like properties.

List the results (20% of vote)

- An average of 30,000 children experienced ‘Healing Jungle’ within a month - Ranked #1 in Brand Reputation Index(BRI) of the Insurance companies in Korea in 2 weeks after the film launching - 12,174,574 Youtube views (Viewed by 20% of Korea) - 98% positive feedback on YouTube and Facebook, where campaign film was uploaded - A campaign that was made viral by the child patients and their parents voluntarily through social network platforms.

Links

Video URL