TASTE OF HOME

TitleTASTE OF HOME
BrandVISUAL CHINA GROUP
Product / ServiceVISUAL CHINA LIFE
CategoryG02. Illustration
EntrantBEIJING CAPITAL AIRPORT ADVERTISING Beijing, CHINA
Idea Creation BEIJING CAPITAL AIRPORT ADVERTISING Beijing, CHINA

Credits

Name Company Position
Yiyou Xu Beijing Capital Airport Advertisting Campany 09 Siwei Road, Shunyi Zoneļ¼ŒBeijing

Background

Background: The theme of Chinese traditional New Year's dinner is to show the atmosphere of the New Year through food. Steaming food to express the warmth, happiness and excitement of the home.

Describe the creative idea (40% of vote)

This poster is comprised of a variety of foods, within cola streamers and noodles running through the picture. Especially warm-toned color gives a warm feeling. Expressing the feelings for the family.

Describe the execution (40% of vote)

Descriptive strategy: I want to express my association with my family through this seemingly common food, and bring people's thoughts of family and the love of food at home.

List the results (20% of vote)

Description Execution: Using oil pastel strokes, trying to show the feeling of home made food from a child's perspective. Draw the common foods such as corn, noodles, cola, meat, etc. The interaction between cola's streamers and noodles runs through the screen, giving people mobility and interactivity. The color scheme uses warm colors to bring visual warmth. Senses.