Title | TASTE OF HOME |
Brand | VISUAL CHINA GROUP |
Product / Service | VISUAL CHINA LIFE |
Category | G02. Illustration |
Entrant | BEIJING CAPITAL AIRPORT ADVERTISING Beijing, CHINA |
Idea Creation | BEIJING CAPITAL AIRPORT ADVERTISING Beijing, CHINA |
Name | Company | Position |
---|---|---|
Yiyou Xu | Beijing Capital Airport Advertisting Campany | 09 Siwei Road, Shunyi Zoneļ¼Beijing |
Background: The theme of Chinese traditional New Year's dinner is to show the atmosphere of the New Year through food. Steaming food to express the warmth, happiness and excitement of the home.
This poster is comprised of a variety of foods, within cola streamers and noodles running through the picture. Especially warm-toned color gives a warm feeling. Expressing the feelings for the family.
Descriptive strategy: I want to express my association with my family through this seemingly common food, and bring people's thoughts of family and the love of food at home.
Description Execution: Using oil pastel strokes, trying to show the feeling of home made food from a child's perspective. Draw the common foods such as corn, noodles, cola, meat, etc. The interaction between cola's streamers and noodles runs through the screen, giving people mobility and interactivity. The color scheme uses warm colors to bring visual warmth. Senses.