VISUAL IDENTITY SYSTEM LIANGPIN ART EDUCATION

TitleVISUAL IDENTITY SYSTEM LIANGPIN ART EDUCATION
BrandBEIJING LIANGPIN ART AND CULTURE COMMUNICATION CO., LTD
Product / ServiceADVERTISING OF BRAND
CategoryA01. Creation of a new Brand Identity
EntrantBEIJING CAPITAL AIRPORT ADVERTISING Beijing, CHINA
Idea Creation BEIJING CAPITAL AIRPORT ADVERTISING Beijing, CHINA

Credits

Name Company Position
Hangtian Wei Beijing capital international airport advertisting company Designer

Background

Background: The brand image design of the LIANGPIN ART EDUCATION institution is relatively traditional. Through communication and docking, it is necessary to update and optimize the brand image through the understanding of LIANGPIN ART EDUCATION. Situation:Analyze the original logo design, deepen and extend the original logo, and redesign the new brand image. Brief:This illustrated manual is divided into two parts: basic and application. The unified visual recognition system is extended with LOGO as the core. Objectives:Enhance recognition and communication through the optimization of the brand image. Budget:100,000 RMB Project scale and volume:This logo will be applied to all branches of the LIANGPIN ART EDUCATION institution, to be a unified visual image.

Describe the creative idea (40% of vote)

Creative idea:This work is based on the logo as the core of the creative design, with Piet Cornelies Mondrian's color scheme and composition to become a complete set of auxiliary system, named "art of passion." So that the brand can have distinctive communication characteristics and artistic ideas. Brand relevance:The new logo design will providing new visual quality to consumers, allowing consumers to quickly identify and guide consumer behavior. Target audience: For college entrance examination students, adult art interests, children's art interests, and old art interests.

Describe the execution (40% of vote)

Through communication to understand the needs of LIANGPIN ART EDUCATION institution, redesign the basic part and the application part. Use Piet Cornelies Mondrian's color scheme and composition to become a complete set of auxiliary system, named "art of passion." Through optimization, the brand has a clear communication characteristics and artistic concept. Design using contrast, split combination, etc. After perfecting the brand manual, the material is screened through the effect diagram, and the materials and technologies close to the effect are found to be realized and optimized. Analysis of the business model, select the more appropriate activities for packaging, and make it a more characteristic event promotion. By updating and optimizing the brand image, it has become a social training institution with social responsibility and high level as the responsibility of popularizing art knowledge, art culture and art education.

List the results (20% of vote)

Result: After the brand optimization, there were about 60 people in the original art school district. The current number is about 100, and the brand has improved significantly. Brand added value: The brand has been optimized, and sales and turnover have increased significantly. Consumer value: Consumers experience better under the new brand application system. Sales: Sales have improved significantly. Achievement against brief: A national-level art training institution with excellent college entrance examination art education, children's art education and adult art education has helped more than 100 students to enter the Central Academy of Fine Arts.

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