Title | HONDA "ORIGAMI" |
Brand | HONDA MOTOR CO., LTD. |
Product / Service | HONDA |
Category | F03. Brand Communication |
Entrant | CYBERAGENT Tokyo, JAPAN |
Idea Creation | CYBERAGENT Tokyo, JAPAN |
Production | NIBAN-KOBO PRODUCTIONS Tokyo, JAPAN |
Name | Company | Position |
---|---|---|
Atsushi Nakahashi | CyberAgent, Inc. | Creative Director |
Satoshi Shigematsu | CyberAgent, Inc. | Planner |
Sena Kuwabara | CyberAgent, Inc. | Planner |
Shinji Kushiro | NIBAN-KOBO PRODUCTIONS CORP | Producer |
Yu Suzuki | NIBAN-KOBO PRODUCTIONS CORP | Production Manager |
Yusuke Takase | N/A | Director |
Takuro Oishi | N/A | Animator |
Satoshi Kamiya | N/A | ORIGAMI Artist |
Momoko Nakamura | N/A | Art Designer |
thomas suess | audioforce | Music Producer |
September 24, 2018. Honda celebrates its 70th anniversary. During those years at Honda, it has been our belief to make people “smile” through the products. However, with our business expanding across the globe, this ideal has been spread thin. Therefore, our mission became to make re-recognize Honda's belief among all the consumers and employees.
By noticing Honda's belief to make people smile with their products, we found a commonality within our tradition ORIGAMI. In order to express this, we decided to make a video to inform that creativity make everyone happy.
In the video, we manually moved objects with stop motion style which express the entire transformation of Honda products with a piece of paper without using computer graphics.
1: This video was run during Honda's 70 year anniversary ceremony. 2: It was viewed in 39 countries which includes world famous motor shows in the world. 3: The number of views ended up having a record of more than 10 million views online total.