HONDA "ORIGAMI"

TitleHONDA "ORIGAMI"
BrandHONDA MOTOR CO., LTD.
Product / ServiceHONDA
CategoryF03. Brand Communication
EntrantCYBERAGENT Tokyo, JAPAN
Idea Creation CYBERAGENT Tokyo, JAPAN
Production NIBAN-KOBO PRODUCTIONS Tokyo, JAPAN

Credits

Name Company Position
Atsushi Nakahashi CyberAgent, Inc. Creative Director
Satoshi Shigematsu CyberAgent, Inc. Planner
Sena Kuwabara CyberAgent, Inc. Planner
Shinji Kushiro NIBAN-KOBO PRODUCTIONS CORP Producer
Yu Suzuki NIBAN-KOBO PRODUCTIONS CORP Production Manager
Yusuke Takase N/A Director
Takuro Oishi N/A Animator
Satoshi Kamiya N/A ORIGAMI Artist
Momoko Nakamura N/A Art Designer
thomas suess audioforce Music Producer

Background

September 24, 2018. Honda celebrates its 70th anniversary. During those years at Honda, it has been our belief to make people “smile” through the products. However, with our business expanding across the globe, this ideal has been spread thin. Therefore, our mission became to make re-recognize Honda's belief among all the consumers and employees.

Describe the creative idea (40% of vote)

By noticing Honda's belief to make people smile with their products, we found a commonality within our tradition ORIGAMI. In order to express this, we decided to make a video to inform that creativity make everyone happy.

Describe the execution (40% of vote)

In the video, we manually moved objects with stop motion style which express the entire transformation of Honda products with a piece of paper without using computer graphics.

List the results (20% of vote)

1: This video was run during Honda's 70 year anniversary ceremony. 2: It was viewed in 39 countries which includes world famous motor shows in the world. 3: The number of views ended up having a record of more than 10 million views online total.

Links

Video URL