Background

Japan today is facing a serious problem of doctor shortage. This shortage is particularly severe amongst radiologists with only 5,000 specialists. “Dr.Loupe” is an internet diagnostic imaging service company which provides medical image diagnosis quickly and accurately, regardless of location and size of the hospital or screening facility. Our aim is to get medical facilities and screening facilities that do not yet know us to learn about our services. Budget : 47,000 USD

Describe the creative idea (40% of vote)

we wanted to convey the “crucialness of early interpretation”, through the very sympathetic theme of “early cancer detection”. In order to convey the uncomfortable theme of cancer in a gentle, heartful and profound way, we created a tone and manner like a children’s “digital picture book” using only simple Japanese “hiragana” characters. Lung cancer. Esophageal cancer. Breast cancer. Stomach cancer. Colorectal cancer. We created five short stories for each of these cancer themes.

Describe the execution (40% of vote)

We made series of Box-shaped DM for hospitals and doctors. The letter “cancer cell “ is hidden behind the hologram pattern from the outside of the box. When you open the box, you can see various cancer characters. Lung cancer, colorectal cancer, stomach cancer… when you turn the back of a card with the motif of cancer, the story of a person around the disease is drawn like a picture book.

List the results (20% of vote)

Two months after the launch of this project, we attained 300 new X-ray requests. Since then, we’ve had a steady increase of inquiries from new clients.