Background

The purpose of advertising is to convey the sustainability on the theme of recycling and efficient use of resources and energy through group businesses contributing to sustainability, health and comfort, with the aim of achieving the group vision "KAIITEKI(COMFORTABLE) Realization".

Describe the creative idea (40% of vote)

Creating KAITEKI(comfortable) around the world with sustainable chemistry is the big concept of this campaign. The sustainable triangle and the sustainable infinity are key visuals to express the circulating future.

Describe the execution (40% of vote)

In order to express the realization of an endless recycling society, we developed two key visuals both of "Sustainable Triangle" and "Sustainable Infinity". We asked Peter Tarka, new age CG creator in London, to produce visuals. The strong and unique visuals helped the expression of the whole new sutainable world.

List the results (20% of vote)

The client and the audience are all happy.　Because the client received a lot of response, such as "A newspaper with strong messages," "To look into details," "I think it's a beautiful and enjoyable ad," "Eye-catching," and "I feel the challenge of Mitsubishi Chemical Holdings."