Spikes Asia 2023

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Title Brand Product / Service	Entrant Company	Location	Award
A01 Creation of a new Brand Identity
BAYBAYAN CULTURAL CENTER OF THE PHILIPPINES CULTURAL CENTER OF THE PHILIPPINES	TBWA\SANTIAGO MANGADA PUNO Makati City	THE PHILIPPINES	Short List
HARMONIOUS INTEGRATION KEIO UNIVERSITY (FACULTY OF ECONOMICS) FINTEK	DENTSU INC. Tokyo	JAPAN
THE RESTAURANT OF MISTAKEN ORDERS DAIKI ANGEL HELP INC. THE RESTAURANT OF MISTAKEN ORDERS	TBWA\HAKUHODO INC. Tokyo	JAPAN	Silver
FUTURE CREATURES FUJI TELEVISION FUJI TELEVISION 60TH ANNIVERSARY	BEACON/LEO BURNETT Tokyo	JAPAN
EXPANDING CURRENCY HORIZON DECURRET CORPORATE ADVERTISING	DENTSU INC. Tokyo	JAPAN
GOOGLE PLAY: ALL THAT’S INDIE IS ON YOUR PHONE GOOGLE GOOGLE PLAY	GOOGLE BRAND STUDIO APAC Tokyo	JAPAN
FORGE AHEAD SHENZHEN FASHION WEEK FASHION SHOW	SENSETEAM Shenzhen	CHINA
VISUAL IDENTITY SYSTEM LIANGPIN ART EDUCATION BEIJING LIANGPIN ART AND CULTURE COMMUNICATION CO., LTD ADVERTISING OF BRAND	BEIJING CAPITAL AIRPORT ADVERTISING Beijing	CHINA
JETTA - CREATION OF A NEW BRAND IDENTITY JETTA AUTOMOTIVE	METADESIGN CHINA LIMITED Beijing	CHINA
ALL-ACCOR LIVE LIMITLESS ACCOR LIFESTYLE LOYALTY PROGRAM	SGK INC Sydney	AUSTRALIA
DESIGNED BY NATURE ACT OF WINE WINE RETAILER	ROBYN&LEON Melbourne	AUSTRALIA
A02 Rebrand / Refresh of an existing Brand
LEMAN JEWELRY VIETNAM REBRANDING LEMAN JEWELRY VIETNAM LEMAN JEWELRY COLLATERALS	M — N ASSOCIATES Ho Chi Minh City	VIETNAM
YAUISM CARLSBERG HONG KONG YAU BEER	DESIGN BRIDGE London	UNITED KINGDOM
POWER TO THE 'V' - LIBRESSE BRAND REFRESH LIBRESSE - VINDA/ ESSITY LIBRESSE FEMCARE	INTERBRAND London	UNITED KINGDOM
THE MOST CHALLENGING PINGPONG TABLE JAPAN PARA TABLE TENNIS ASSOCIATION PARA PINGPONG TABLE	TBWA\HAKUHODO INC. Tokyo	JAPAN	Short List
AXIS BANK - CARD SUITE AXIS BANK AXIS CARDS	AXIS BANK Mumbai	INDIA
EYE MAJIC PACKAGING MAJIC BEAUTY PTE. LTD. EYEMAJIC INSTANT EYESHADOW	TOOTSWEET CONCEPTS Hong Kong	HONG KONG SAR
ORIGO - MOVED BY COFFEE ORIGO COFFEE	METADESIGN CHINA LIMITED Beijing	CHINA
MOTIV TONG REN TANG NUTRITIONAL SUPPLIMENT	SUPERUNION Shanghai	CHINA
ACCOR HOTELS REBRANDING ACCOR CORPORATE BRAND	SGK INC Sydney	AUSTRALIA
B01 Publications & Brand Collateral
BAYBAYAN CULTURAL CENTER OF THE PHILIPPINES CULTURAL CENTER OF THE PHILIPPINES	TBWA\SANTIAGO MANGADA PUNO Makati City	THE PHILIPPINES
WHO SPRINKLED SALT ON MY CAKE? EISAI KOREA NOT APPLICABLE	WEBER SHANDWICK Seoul	SOUTH KOREA
POINTLESS BRINGS PROGRESS. DENTSU’S TRADE SHOW BOOTH AT SXSW2019 DENTSU INC. DENTSU’S TRADE SHOW BOOTH AT SXSW2019	DENTSU INC. Tokyo	JAPAN
HARMONIOUS INTEGRATION KEIO UNIVERSITY (FACULTY OF ECONOMICS) FINTEK	DENTSU INC. Tokyo	JAPAN
ADVENTURES IN OBSERVATION NIKKEI INC. QUESTIONING THE SCIENTIFIC IMAGINATION IN LITERATURE	DENTSU INC. Tokyo	JAPAN
DEPARTMENT OF SIMCITY BUILDIT STATIONERY KIT KOBAYASHI CITY, ELECTRONIC ARTS K.K SIMCITY BUILDIT	DENTSU INC. Tokyo	JAPAN	Short List
NEWSPAPER OF FATE TV ASAHI CORPORATION "YOUR NAME." TERRESTRIAL TELEVISION BROADCAST	DENTSU INC. Tokyo	JAPAN
ONE MINDFUL MIND NEUROGEN NER	TBWA\INDIA Mumbai	INDIA
HKDL - ANT-MAN AND THE WASP: NANO BATTLE! - MISSION BRIEF HONGKONG INTERNATIONAL THEME PARKS LIMITED ANT-MAN AND THE WASP: NANO BATTLE!	HONG KONG DISNEYLAND Hong Kong	HONG KONG SAR
B02 Promotional Item Design
UNPLASTIC BAG MCDONALD'S PHILIPPINES GOLDEN ARCHES DEVELOPMENT CORP. (MCDONALD'S PHILIPPINES)	TBWA\SANTIAGO MANGADA PUNO Makati City	THE PHILIPPINES
HAPPIEST FATHER'S DAY SAN MIGUEL CORPORATION SAN MIGUEL PALE PILSEN	McCANN MANILA	THE PHILIPPINES
AURA INCENSE BARRICADE D'LAS INTERNATIONAL (PVT) LTD. AURA 'ALIYA' INCENSE STICK	TBWA\SRI LANKA Colombo	SRI LANKA
FIREVASE SAMSUNG FIRE & MARINE INSURANCE SAMSUNG FIRE & MARINE INSURANCE	CHEIL WORLDWIDE Seoul	SOUTH KOREA	Bronze
HUG BELT HYUNDAI MOTORS SANTA FE	INNOCEAN WORLDWIDE Seoul	SOUTH KOREA
SILENT TAPE HANKOOK TIRE ULTRA-LOW NOISE TIRE	INNOCEAN WORLDWIDE Seoul	SOUTH KOREA
PATTERNS OF HOPE HAGAR SINGAPORE RESCUE AND REHABILITATION OF TRAFFICKED VICTIMS	DDB SINGAPORE	SINGAPORE
THE 72 CLUB LIFELINE SUICIDE PREVENTION	DDB NEW ZEALAND Auckland	NEW ZEALAND
HONDA SOUND SITTER HONDA MOTOR CO., LTD. CORPORATE BRANDING	HONDA MOTOR CO., LTD. Minato-ku, Tokyo	JAPAN
HOW TO USE DENTSU DENTSU RECRUITMENT	DENTSU CASTING AND ENTERTAINMENT INC. Tokyo	JAPAN
NIKKEI BLEND Nikkei Inc. NIKKEI BLEND	DENTSU INC. Tokyo	JAPAN	Short List
CHAMPAGNE MEETS JAPAN'S BELLE EPOQUE PERNOD RICARD JAPAN PERRIER-JOUËT	McCANN TOKYO	JAPAN
WEAVE PEACE CHARM IKEGAMI JISSO TEMPLE WEAVE PEACE CHARM	I&S BBDO Tokyo	JAPAN
SHAREABLE EMOJI STICKER KABAYA FOODS CORPORATION PURERAL GUMMY	I&S BBDO Tokyo	JAPAN
YOKOHAMA STAR NIGHT 2019 UNIFORM YOKOHAMA DENA BAYSTARS BASEBALL CLUB, INC. YOKOHAMA DENA BAYSTARS	TUGBOAT Tokyo	JAPAN
YOKOHAMA GIRLS FESTIVALS 2019 UNIFORM YOKOHAMA DENA BAYSTARS BASEBALL CLUB, INC. YOKOHAMA DENA BAYSTARS	TUGBOAT Tokyo	JAPAN
GORIRADICASE SONY MUSIC ENTERTAINMENT GORIRADICASE	GEEK PICTURES Tokyo	JAPAN
STAMP BIKE NTT DOCOMO, INC. BIKE SHARE SERVICE	NTT DOCOMO INC. Tokyo	JAPAN
HEARTLAND 365 KIRIN BREWERY COMPANY, LIMITED HEARTLAND BEER	DENTSU INC. Tokyo	JAPAN	Bronze
TAXI WHISTLE SANWA KOUTSU TAXI WHISTLE	DENTSU INC. Tokyo	JAPAN
THE MOST CHALLENGING PINGPONG TABLE JAPAN PARA TABLE TENNIS ASSOCIATION PARA PINGPONG TABLE	TBWA\HAKUHODO INC. Tokyo	JAPAN	Gold Spike

A01 Creation of a new Brand Identity
BAYBAYAN
CULTURAL CENTER OF THE PHILIPPINES / CULTURAL CENTER OF THE PHILIPPINES

TBWA\SANTIAGO MANGADA PUNO Makati City

THE PHILIPPINES

Short List
HARMONIOUS INTEGRATION
KEIO UNIVERSITY (FACULTY OF ECONOMICS) / FINTEK

DENTSU INC. Tokyo

JAPAN
THE RESTAURANT OF MISTAKEN ORDERS
DAIKI ANGEL HELP INC. / THE RESTAURANT OF MISTAKEN ORDERS

TBWA\HAKUHODO INC. Tokyo

JAPAN

Silver
FUTURE CREATURES
FUJI TELEVISION / FUJI TELEVISION 60TH ANNIVERSARY

BEACON/LEO BURNETT Tokyo

JAPAN
EXPANDING CURRENCY HORIZON
DECURRET / CORPORATE ADVERTISING

DENTSU INC. Tokyo

JAPAN
GOOGLE PLAY: ALL THAT’S INDIE IS ON YOUR PHONE
GOOGLE / GOOGLE PLAY

GOOGLE BRAND STUDIO APAC Tokyo

JAPAN
FORGE AHEAD
SHENZHEN FASHION WEEK / FASHION SHOW

SENSETEAM Shenzhen

CHINA
VISUAL IDENTITY SYSTEM LIANGPIN ART EDUCATION
BEIJING LIANGPIN ART AND CULTURE COMMUNICATION CO., LTD / ADVERTISING OF BRAND

BEIJING CAPITAL AIRPORT ADVERTISING Beijing

CHINA
JETTA - CREATION OF A NEW BRAND IDENTITY
JETTA / AUTOMOTIVE

METADESIGN CHINA LIMITED Beijing

CHINA
ALL-ACCOR LIVE LIMITLESS
ACCOR / LIFESTYLE LOYALTY PROGRAM

SGK INC Sydney

AUSTRALIA
DESIGNED BY NATURE
ACT OF WINE / WINE RETAILER

ROBYN&LEON Melbourne

AUSTRALIA