FIND A NEW FACE OF “OFURO”_3

TitleFIND A NEW FACE OF “OFURO”_3
BrandNORITZ CORPORATION
Product / ServiceBRANDING ABOUT THE BATH
CategoryA03. Illustration
EntrantDENTSU INC. Tokyo, JAPAN
Idea Creation DENTSU INC. Tokyo, JAPAN
Production TAKI CORPORATION Tokyo, JAPAN
Additional Company NORITZ CORPORATION Hyogo, JAPAN

Credits

Name Company Position
YASUHISA NITO Que Corporation CREATIVE DIRECTOR
HIROMI UZAKI DENTSU INC. ART DIRECTOR
TOMOKO SHIMA DENTSU INC. PRODUCER
TOMOHIDE KANNO DENTSU INC. PRODUCER
SHOHEI ITO TAKI corporation DESIGNER
SONIA ALINS FREELANCE ILLUSTRATOR

Cultural/Context information for the jury

Ofuro is the culture unique to Japan. Many foreigners visit Japan to experience Ofuro culture such as Onsen and Sento.On the other hand, a number of the youth who enjoy relaxing with Ofuro has been decreasing in those busy days. OFUROBU is a web media which help people rediscover the value of Ofuro through the youth perspective. It is operated by NORITZ, a water heater manufacturer, and 250 young writers all over Japan are posting their articles through SNS.We Dentsu created this poster about the conference which 250 writers attended.We expressed the value of Ofuro “visually” to attendees who work daily with words by this poster.

Translation. Provide a full English translation of any text.

"OFUROBU writters meeting in kobe December 9th 2018" The date and place of the meeting is described.