WHY COMPROMISE

TitleWHY COMPROMISE
BrandGILEAD
Product / ServiceBIKTARVY
CategoryA03. Illustration
EntrantWARD6 Sydney, AUSTRALIA
Idea Creation WARD6 Sydney, AUSTRALIA

Credits

Name Company Position
Grant Foster Ward 6 Australia Creative Director
Richard Price Ward 6 Australia Senior Art Director
Steve Samuel Ward6 Australia Senior Copywriter
Alisa Knapman Ward 6 Australia Medical Writer
Scott Davis Ward 6 Australia Strategy Director
Daniela Rocca Ward 6 Australia Group Account Director
Watermark Pty Ltd Watermark Pty Ltd Illustrator
Mark Manuele Gilead Sciences Business Unit Director, HIV
George Saad Gilead Sciences Product Manager

Cultural/Context information for the jury

For years, compromise was the acceptable norm in HIV treatment. It meant patients were being prescribed treatments less than ideal. While all worked incredibly well to suppress the virus, which is the ultimate treatment goal, most older treatments came with side effects. Enter Biktarvy, efficacious, safe and tolerable, but most importantly, fewer compromises. Patients living with HIV no longer needed to compromise renal function, cardiovascular health or bone density, just to name a few. The Why Compromise Booklet is an inspiring expression of living uncompromised, that delivers product information for doctors and patients in an entirely original and empowering way. With over 16,000 copies made, it has helped reinforce one of the many benefits of this new HIV treatment.