Title | FIRECRACKER |
Brand | MCDONALD'S PHILIPPINES |
Product / Service | MCDONALD'S COOL DESSERT |
Category | A03. Illustration |
Entrant | LEO BURNETT MANILA, THE PHILIPPINES |
Idea Creation | LEO BURNETT MANILA, THE PHILIPPINES |
Name | Company | Position |
---|---|---|
Raoul Panes | Leo Burnett Group Manila | Chief Creative Officer |
Carl Urgino | Leo Burnett Group Manila | Creative Director |
Sarah Chan | Leo Burnett Group Manila | Creative Team Head |
Brian Lumanog | Leo Burnett Group Manila | Copywriter |
May Dalisay | Leo Burnett Group Manila | Creative Services Director |
Abi Ramos | Leo Burnett Group Manila | Print Producer |
Judy Medina | Leo Burnett Group Manila | Account Management Director |
Earl Dorado | Leo Burnett Group Manila | Associate Account Director |
Ivana Bito | Leo Burnett Group Manila | Account Executive |
Dondi Fernandez | Freelance | Illustrator |
Rusby Gonzales | Leo Burnett Group Manila | Final Artist |
In the Philippines — where the longest Christmas season is celebrated — the end of the year is a stressful time. The holiday rush has days jam-packed with activities. Students struggle to complete the semester’s requirements. Workers clock in extra hours to finish the year’s work backlog. Deadlines, social obligations, stress, and anxiety pile up — making people feel like blowing up, so to speak. A break with one’s favorite treats is always welcome. Oh what joy to savor those cool McDonald’s desserts! In a series of posters, we captured the feeling of relief after taking a bite or sip of McDonald’s cool desserts. The ads feature explosives dressed up as a student, an office worker and an engineer with wicks about to go off. But thanks to McDonald’s cool desserts, they get to cool off. These were placed near McDonald’s restaurants where stressed-out students and office workers pass daily.
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