REEF

TitleREEF
BrandWWF EARTH HOUR PHILIPPINES
Product / ServiceWWF EARTH HOUR
CategoryA01. Art Direction
EntrantLEO BURNETT MANILA, THE PHILIPPINES
Idea Creation LEO BURNETT MANILA, THE PHILIPPINES

Credits

Name Company Position
Raoul Panes Leo Burnett Group Manila Chief Creative Officer
Carl Urgino Leo Burnett Group Manila Creative Director
Paolo Roa Leo Burnett Group Manila Art Director
Sarah Chan Leo Burnett Group Manila Creative Team Head
Brian Lumanog Leo Burnett Group Manila Copywriter
Gela Pena Ancheta Leo Burnett Group Manila Senior Account Executive
May Dalisay Leo Burnett Group Manila Creative Services Director
Abi Ramos Leo Burnett Group Manila Print Producer

Cultural/Context information for the jury

In a 2019 Pew Research international survey, 72% of Filipino respondents cited climate change as a top concern for the country. While many in the country consider it as the biggest global threat, it also seems like a daunting task for the average Filipino citizen to solve. We wanted to show that, on the contrary, a simple act such as switching off your lights even for an hour can make significant impact on stopping the damage we sometimes unknowingly deal to the environment. By participating in Earth Hour 2019, you are already helping slow down nature’s destruction.

Translation. Provide a full English translation of any text.

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