| Title | LEGO PEEING DOG 2 |
| Brand | LEGO JAPAN |
| Product / Service | LEGO BLOCK |
| Category | A04. Photography |
| Entrant | TBWA\HAKUHODO INC. Tokyo, JAPAN |
| Idea Creation | TBWA\HAKUHODO INC. Tokyo, JAPAN |
| Name | Company | Position |
|---|---|---|
| Kazoo Sato | TBWA\HAKUHODO | CCO |
| Hideyuki Tanaka | TBWA\HAKUHODO | Creative Director |
| Tetsuya Toyoda | TBWA\HAKUHODO | Creative Director |
| Masaru Uemura | TBWA\HAKUHODO | Senior Art Director |
| Chihiro Akimoto | TBWA\HAKUHODO | Planner |
| Kyo Hakamata | TBWA\HAKUHODO | Digital Communication Designer |
| Atsushi Matsuo | TBWA\HAKUHODO | Client Business Director |
| Jun Nakama | TBWA\HAKUHODO | Account Director |
| Junpei Yoshino | TBWA\HAKUHODO | Account Supervisor |
| Haruka Mizukami | TBWA\HAKUHODO | Account Executive |
| Kaoru Otani | TBWA\HAKUHODO | Producer |
| Kohga Mori | WHITNY | Photographer |
| Kanako Sato | VITA | Retoucher |
| Noriko Sugimoto | WHITNY | Prop |
LEGO ® group has declared that by 2030, LEGO will replace all the petroleum-based materials of its production to sustainable ones. As the first step, it has launched products containing parts made of plant-derived materials. This environmentally conscious campaign was expressed with wit, playing with dogs’ habit of peeing on trees. On June 5th, World Environment Day, it was distributed via social media then posted on OOH media.