STOP DOWRYMONGERING

Short List
TitleSTOP DOWRYMONGERING
BrandUN WOMEN
Product / ServiceANTI-DOWRY
CategoryA03. Illustration
EntrantBBDO PAKISTAN Lahore, PAKISTAN
Idea Creation BBDO PAKISTAN Lahore, PAKISTAN
Media Placement BBDO PAKISTAN Lahore, PAKISTAN
PR MINT PR Lahore, PAKISTAN
Additional Company UN WOMEN Islamabad, PAKISTAN

Credits

Name Company Position
Ali Rez BBDO Pakistan / Impact BBDO Regional Executive Creative Director
Hira Mohibullah BBDO Pakistan Creative Director
Huma Mobin BBDO Pakistan Writer
Ahmed Mustafa BBDO Pakistan Associate Creative Director
Assam Khalid BBDO Pakistan Creative Director
Khairaza Khan BBDO Pakistan Writer
Assam Khalid BBDO Pakistan Strategic Planning Director
Aamna Rahim BBDO Pakistan Associate Creative Director
Moiz Khan BBDO Pakistan Associate Creative Director
Ali Rez Impact BBDO / BBDO Pakistan Creative Director
Haroon Rashid BBDO Pakistan Art Director
Haseeb Akram BBDO Pakistan Art Director
Tazeen Asaad BBDO Pakistan Account Manager
Fatima Ansari BBDO Pakistan Writer
Ahmed Zafar BBDO Pakistan Designer
Maida Azmat Mint PR PR Co-ordinator
Alize Munir BBDO Pakistan Social Media Manager

Cultural/Context information for the jury

In South Asia, forced dowry is a practice in which the groom's family coerces the bride's family to pay the groom in material goods. Failure to match this expectation frequently results thousands of brides being victimised through domestic violence and in many cases, even leading to death through murder or suicide. To call dowry-demanding men out, we used one of the most recognised symbols of marriages in the country to disseminate the message: hands decorated with henna. To protest against dowry abuse, we designed posters which were illustrated using real henna ink. We illustrated 500 posters by hand, each defiant upheld palm a unique pattern, which prompted people to use their own palms as a device to communicate our message: “Stop Dowrymongering.”