PROVERB

TitlePROVERB
BrandTOYOTA L&F
Product / ServiceLOGISTICS& FORKLIFT
CategoryA03. Illustration
EntrantDENTSU INC. Tokyo, JAPAN
Idea Creation DENTSU INC. Tokyo, JAPAN
Production ARC.B2C Gunma, JAPAN
Production 2 WOO Tokyo, JAPAN
Production 3 DENTSU ON DEMAND GRAPHIC INC. Tokyo, JAPAN

Credits

Name Company Position
Masahisa Nakamura ARC.B2C,Inc. Creative Director
Kunihiko Mishima DENTSU INC. Copywriter
Yusuke Koyanagi DENTSU INC. Art Director
Kazuki Shiogo DENTSU INC. Account Executive
Katsuya Miura DENTSU INC. Account Manager
Michina Tsuji DENTSU INC. Account Manager
Katsuhiro Uto WOO inc. Designer
Jiro Watanabe WOO inc. Designer
Shinya Tamura DENTSU ON DEMAND GRAPHIC INC. Print Producer
Ryosuke Sone DENTSU INC. Director

Cultural/Context information for the jury

Envisioning logistics as communication between individuals, cities, and countries, we used words from global languages as a straightforward and symbolic motif. We presented global wisdom pertaining to logistics by gathering relevant proverbs from around the world. Our mission of this project is to change societal prejudices against logistics which is thought of as sober in Japan. To change the image positive, we designed pop posters very different from any other logistic companies. For output, we chose silver paper to extend the color variation with white specific ink and inkjet print. Metric silver texture under print provide sophisticated impression to posters emphasizing clean design and stand out client’s attitude values cleanliness for the logistics.

Translation. Provide a full English translation of any text.

Stay calm and steady when you are in a hurry. THE ART OF JAPANESE LOGISTICS TOYOTA L&F