Title | PROVERB |
Brand | TOYOTA L&F |
Product / Service | LOGISTICS& FORKLIFT |
Category | A03. Illustration |
Entrant | DENTSU INC. Tokyo, JAPAN |
Idea Creation | DENTSU INC. Tokyo, JAPAN |
Production | ARC.B2C Gunma, JAPAN |
Production 2 | WOO Tokyo, JAPAN |
Production 3 | DENTSU ON DEMAND GRAPHIC INC. Tokyo, JAPAN |
Name | Company | Position |
---|---|---|
Masahisa Nakamura | ARC.B2C,Inc. | Creative Director |
Kunihiko Mishima | DENTSU INC. | Copywriter |
Yusuke Koyanagi | DENTSU INC. | Art Director |
Kazuki Shiogo | DENTSU INC. | Account Executive |
Katsuya Miura | DENTSU INC. | Account Manager |
Michina Tsuji | DENTSU INC. | Account Manager |
Katsuhiro Uto | WOO inc. | Designer |
Jiro Watanabe | WOO inc. | Designer |
Shinya Tamura | DENTSU ON DEMAND GRAPHIC INC. | Print Producer |
Ryosuke Sone | DENTSU INC. | Director |
Envisioning logistics as communication between individuals, cities, and countries, we used words from global languages as a straightforward and symbolic motif. We presented global wisdom pertaining to logistics by gathering relevant proverbs from around the world. Our mission of this project is to change societal prejudices against logistics which is thought of as sober in Japan. To change the image positive, we designed pop posters very different from any other logistic companies. For output, we chose silver paper to extend the color variation with white specific ink and inkjet print. Metric silver texture under print provide sophisticated impression to posters emphasizing clean design and stand out client’s attitude values cleanliness for the logistics.
Stay calm and steady when you are in a hurry. THE ART OF JAPANESE LOGISTICS TOYOTA L&F