Title | PLAY THE BIGGEST RECORD |
Brand | TOYOTA MOTOR CORPORATION |
Product / Service | RAV4 |
Category | A09. Sound Design |
Entrant | SUN-AD COMPANY Tokyo, JAPAN |
Idea Creation | DELPHYS Tokyo, JAPAN |
Production | SUN-AD COMPANY Tokyo, JAPAN |
Name | Company | Position |
---|---|---|
Yasuo Kasuga | Delphys Inc. | Creative Director |
Yusuke Morotomi | Delphys Inc. | Art Director |
Yosuke Kurata | Delphys Inc. | Copywriter |
Tokunori Sugimoto | Delphys Inc. | Agency Producer |
Shunya Hanamoto | Delphys Inc. | Account Director |
Gen Kimura | SUN-AD Company Limited | Director |
Norihito Iki | Freelance | Cameraman |
Yusuke Shirakawa | Freelance | Cameraman |
Hiroki Yamada | Freelance | Cameraman |
Yosuke Fukuchi | SUN-AD Company Limited | Drone Cameraman |
Mikio Koibuchi | TRUNKmotion | Editor |
Akihito Narita | Onpa | Sound Design Arrangement |
Ayana Fukumori | OmnibusJapan | Sound Mixer |
Ryo Kimura | Freelance | Music Artist |
"Play a song with the world's largest record (with a car)."
N/A
The setting was on ice, the most difficult surface for a car. To play the music, the vehicle had to drive at 35 km/h over grooves carved into the ice on a 100-meter-diameter "melody road." This challenge, conducted in a bitterly cold location where the temperature was -18˚C, resulted in an amazing rendition of "Ode to Joy" from Beethoven's Ninth Symphony.