START YOUR IMPOSSIBLE: THE DUAL HEROES

Short List
TitleSTART YOUR IMPOSSIBLE: THE DUAL HEROES
BrandTOYOTA MOTOR ASIA PACIFIC
Product / ServiceTOKYO 2020 OLYMPIC / PARALYMPIC GAMES
CategoryA06. Editing
EntrantTOYOTA MOTOR ASIA PACIFIC Singapore, SINGAPORE
Idea Creation ADK Singapore, SINGAPORE
Production ACADEMY FILMS London, UNITED KINGDOM

Credits

Name Company Position
Chris Gurney ADK Singapore Executive Creative Director
Chris Gurney ADK Singapore Executive Creative Director
Greg Rawson Greg Rawson Creative Director
Sasha Rainbow Sasha Rainbow Director
Tom Cartwright Academy Films Executive Producer
Alex Jamin Alex Jamin Director Of Photography
Shantanu Dasgupta ADK Singapore Regional Planning Director
Joshua Okada ADK Singapore Business Director
Mi Kyung Kim Mi Kyung Kim Agency Producer
David Higgs Electric Theatre Collective London Editor
James William Blades JWB Music Artist
Jonny Platt Wave Studios Sound Design Arrangement
Takeshi Takada ALT VFX Executive Producer
Hui Chong Yong ADK Singapore Planner

Write a short summary of what happens in the film

“Impossible” is the barrier that stands in the way of taking that first step toward a better future. For most people, the courage to take their first step to “overcome the impossible,” needs a source of inspiration. While other brands were using top-level celebrity sportspeople, we did the exact opposite. We found sportspeople who were champions not only in the stadium, but in the real world. The film shows these “Dual Heroes” fighting two battles at once: 1) trying to be successful in sports and 2) using their sporting success to influence positive change in their communities. Just like many of our athletes, many of the people they were bringing positive social change to, were also disabled or from disadvantaged communities. The film shows people that no matter how tough life is, they can transcend their situation and overcome their impossible.

Cultural/Context information for the jury

Many countries in Asia suffer from large numbers of infrastructure problems, as well as having many disadvantaged people and communities. The “Dual Athletes” in the film are helping to achieve not just national glory in stadiums, but using their success to drive change in society. From winning a bout, to advocating the voices of the unheard. From inspiring others to find hope through sport, to bringing real change to the lives of future generations out on the streets. It’s these fights to empower the unempowered that are making a real difference to the lives of people in Asia.

Tell the jury anything relevant about the edit. Do not name the editor.

Our editing style aim was to deliver the interwoven scenes as one, holistic and unique framework between athlete and their social cause. We connected the movement of action between frames and synced specific audio beats to give more impact to the visual storytelling. Certain transitions were accentuated by strobing the edit between current and future moments again to pull the audience into the characters world. The images, titles, music and sound design all had to work in rhythm on the edit spine in order to deliver the desired impact.

Links

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