Write a short summary of what happens in the film

The name of this country village is “Winery”; the villagers are typical Korean elderly men who are just seemingly unrelated to wine. However, this village’s morning is quite different from that of other villages. They drink wine instead of coffee in the morning and of milk or water in their daily life. They even drink wine with unique “Mariage” such as Kimchi, hot wings, or other Korean traditional dishes. When decanting wine, they ride a cow to stir it up.

Cultural/Context information for the jury

Ahead of the 10th anniversary of wine sales, emart, a hypermarket chain, was preparing a big discount promotion. In the market, inexpensive wines were starting to gain a certain deal of popularity. Thus, emart decided to exploit it as a new opportunity to popularize wine in Korea, as a common, daily alcohol drink. For this goal, above all, the convention that “Wine is special” had to be shattered. To most Koreans, wine is special; it must be with special marriage, to celebrate special occasion, as it has been portrayed so by the media. Hence, wine has usually been consumed in fancy restaurants, not at homes as a daily drink like beer. We aimed to break this preconception created by the media in a way that people can actually relate to.

Provide the full film script in English.

WINEARY (a.k.a Wine Village) Female ) “What’s so difficult about it?” Male) Cooooool, Coffee is outdated for the morning ritual these days. Female 1 ) Sweetie, do you prefer white one or red one? Female 2) White when I am thirsty! Female) Here’ comes the snack! Song) Wine for everyone ♬ Female 1) For me Tannin is the most important Female 2) So good for me Male) Would you like to have a cup of wine too? (to goat) Male on the cow) Wow, it’s decanted by itself! Female 1) Kimchi is the best for the wine! Female 2) No out! Male with chicken) No! Chicken and Wine are hot these days! Boy) Papa, do you know all about them? Grandpa) Sweetheart, I just drink. Who cares…? Husband) Can you read the label? Chambolle Musigny Wine. Wife) Damn! Wine doesn’t need education. Group of grandmas) Follow me carefully. Other grandma) She goes so fast with so many wine bottles Male) Wine? It’s no big deal! Husband) Wine? Do not need to worry at all! Wife) My sons and daughters, who are watching this video. Do not worry us. Husband) What was the next line… Wife) Say it! Husband) emart wine market! Let’s go to emart wine market It’s 17th of October Wife) Not! It’s 18th!!! Husband) Let’s go to emart! Man in front of emart with cow) It’s getting dark! Let’s hurry up. Man in the roof) Wine is my best friend.