GENERATION VOICE

Bronze Spike
TitleGENERATION VOICE
BrandSPARK
Product / ServiceTELECOMMUNICATIONS
CategoryA01. Direction
EntrantFINCH Auckland, NEW ZEALAND
Idea Creation COLENSO BBDO Auckland, NEW ZEALAND
Production FINCH Auckland, NEW ZEALAND

Credits

Name Company Position
Sarah Williams Spark Head of Brand, Communications & Experience
Liv Wright Spark Senior Business Director
Hannah Bray Spark Brand & Communications Manager
Levi Slavin Colenso BBDO Chief Creative Officer
Dan Wright Colenso BBDO Executive Creative Director
Mike Davison Colenso BBDO Creative Director
Renata Gordon Colenso BBDO Senior Business Director
Ryan Butterfield Colenso BBDO Business Director
Natasha Gill Colenso BBDO Senior Producer
Corey Esse FINCH Managing Director
Karen Bryson FINCH Executive Producer
Christopher Riggert FINCH Director
Claire Thompson FINCH Producer
Drew Thompson ARC EDIT Editor
Olivia Carolan ARC EDIT Producer
Cara Szabo NAKATOMI Post Producer
Quade Biddle NAKATOMI Flame Artist

Write a short summary of what happens in the film

In this story, we see children all over the country curiously fact-checking information they've been told by their parents that, to previous generations, would have slid by unnoticed. As the vignettes reach a climax the children confront heir parents as if to start a revolution.

Cultural/Context information for the jury

A vignette spot of very Kiwi-centric children, multicultural and diverse, shown in beautifully constructed portraiture filmed around NZ. The performance is very natural and the music playful and uplifting. It emotes the children new found power and independence standing up as a nation of curious individuals. The sensibility is very New Zealand. The talent and performances all varied and we went through the process of casting a large amount of kids from all cultures in Kiwi society. We endeavoured to find the right mix of looks and personality to bring to the big screen - the questions were a mixture of scripted and improvisation and we chose to shoot a lot alternative takes of the scenarios and questions which allowed us the freedom to explore in the edit the best way to construct and balance the tension and comedy.