Write a short summary of what happens in the film

[Baedal Minjok’s collaboration with various brands] With the success of the first campaign ‘Adventure of Baedal Minjok’, many famous brands started to offer collaboration with <Baedal Minjok>. So the word that filled the blank of ‘[ ] have now joined <Baedal Minjok>, the Nation of Home Delivery’, began to extend beyond menu to a brand. [Burger King X Adventure of Baedal Minjok] The idea was relating the characteristics of Burger King’s brand to previous adventure stories of Baedal Jr. This is how the coronation story of Baedal Jr. who took the Burger throne was born. The main character’s movements including Baedal Jr. were made with stop motion technique instead of automatic 3D to create an analogous image. The detailed costumes and lighting expressed the majestic atmosphere while the chamber music maximized the sanctity of coronation.

Cultural/Context information for the jury

Korea has been a homogeneous country for long and people perceive the word ‘Baedal Minjok’ (Nation of home delivery) as an independent noun. After successfully ranking first in the market, the ‘Baedal Minjok’ seeks service extension - Delivering the non-deliverable food. And this mission was also successfully completed in last campaign. There has been more than 18,000 increase in the number of restaurants that delivered food that has not been delivered before. Finally, a great number of famous brands started to offer collaboration and Burgerking was the most representative brand among them.

Tell the jury about type(s) of animation used and summarise any relevant challenges or techniques.

‘Baedal Jr.’ was already made with real soap and appeared in various marketing, however expressing the soap texture on screen was challenging. We decided to create a stop motion film by moving the miniature, since 3D works with CG had limited texture. Filming just 3 cuts took a whole day. Magnificent cathedrals and the rest of the supporting characters such as priests, crowds were implemented in 3D composites. The detail costumes and stained glass lighting expressed the solemn and majestic atmosphere of coronation.