VITRESS TRIUMPH

TitleVITRESS TRIUMPH
BrandSPLASH CORPORATION
Product / ServiceVITRESS HAIR FRESHENER
CategoryA01. Direction
EntrantPUBLICIS JIMENEZBASIC Makati City, THE PHILIPPINES
Idea Creation PUBLICIS JIMENEZBASIC Makati City, THE PHILIPPINES
Production FILM PABIRKA Makati City, THE PHILIPPINES
Production 2 HIT PRODUCTIONS Makati City, THE PHILIPPINES
Production 3 PIXELBOX Makati, THE PHILIPPINES
Additional Company SPLASH CORPORATION Taguig City, THE PHILIPPINES

Credits

Name Company Position
Trixie Diyco Publicis JimenezBasic Executive Creative Director
Jofer Mijares Publicis JimenezBasic Associate Creative Director
Jess Villaruel Publicis JimenezBasic Associate Creative Director
Arri Veloso Publicis JimenezBasic Copywriter
Tats Cruz Publicis JimenezBasic Managing Director
Carol Fadri Publicis JimenezBasic Client Service Director
Chelo Bacarro Publicis JimeezBasic Group Account Director
Igie Soriano Publicis JimenezBasic Account Director
Noel Enriquez Freelance Agency Producer
Joel Limchoc Film Pabrika Director
Ana Fe Manuel Film Pabrika Executive Producer
Dix Buhay Film Pabrika DOP Lighting Cameraman
Adelina Leung Film Pabrika Production Designer
Christine Blando Film Pabrika Assistant Director
Cris Pasturan Film Pabrika Assistant Director
Bien Felix Film Pabrika Editor
Sonny Sison Film Pabrika Stunt Director
Rico Gonzales Hit Productions Inc. Sound Engineer
Arnold Buena Hit Productions Inc. Music
Eva Ng Pixelbox Lead Online Artist
Samson Young Pixelbox Second Online Artist
Thomas Bouffioulx Pixelbox Colorist
Jaimee Calupitan Pixelbox Executive Producer
Nina Lee Pixelbox Producer

Write a short summary of what happens in the film

Set in the heart of old, downtown Manila, the crowded night market/food park gets disrupted with screams and panic as one woman was being attacked by an unknown entity, causing mayhem everywhere. The female protagonist tries to recover and begins to fight back. The action scenes are nothing short of exciting and nerve wracking. Just when you think she would give up, she gets up again, ready to up her fighting tactics. And just when she thinks she’s about to defeat the mysterious nemesis, tension only escalates. The finale leads the viewers to an unexpected twist. All this time, the enemy is her own hair – a monstrous creature with a life of its own, attacking the heroine with bad smelly odor caused by hair pollutants in the night market. But with a spray of Vitress Hair Freshener, the hair monster is killed and her hair transforms back to shiny-freshness.

Cultural/Context information for the jury

Staying fresh and beautiful in a Third World tropical country can present some challenges. Given the humid weather, gritty and polluted streets of Metro Manila, and the recent rise of night markets and food parks, it has become an everyday battle for Filipinas to maintain shiny, beautiful, fresh hair. They start the day exposed to heat and road pollution, they endure smoke odors in restaurants and bars and at night when they have time to go out, places of interest like food parks and night markets can be unforgiving. Vitress Hair Freshener aims to empower Filipinas by presenting itself as a weapon against bad smelly hair. Just spray it on hair to defeat bad odor. Feel beautiful and smell fresh again anytime, anywhere.

Tell the jury anything relevant about the direction. Do not name the director.

Beauty versus Grit: A Visual Representation The beauty component is represented by lead talent Solenn Heusaff, one of the most beautiful people in Philippine show business. The grit part is provided by the chaotic streets of Metro Manila. Situating the talent in this context immediately shows a contrast that is primed for conflict. Beauty and Grit: Finding beauty in chaos Manila by night is naturally gritty. Smoke coming from cars and food stalls fill the air. There is beauty in this situation because amidst the dirt and squalor, we feel even more, the beauty and perseverance of the Filipino. The lead talent intensively trained for two weeks to master the intricate choreography required by the film. She takes the virtues of both qualities and elevates them to a very complementary level. By perfecting every kick, sweep and punch; she delivers a gritty performance that is much like a beautiful symphony.

Links

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