| Title | MOVE |
| Brand | NRMA |
| Product / Service | NRMA BLUE |
| Category | A08. Use of Licensed or Adapted Music |
| Entrant | PHOTOPLAY Sydney, AUSTRALIA |
| Idea Creation | PHOTOPLAY Sydney, AUSTRALIA |
| Idea Creation 2 | SAATCHI & SAATCHI Sydney, AUSTRALIA |
| Media Placement | SAATCHI & SAATCHI Sydney, AUSTRALIA |
| Production | PHOTOPLAY Sydney, AUSTRALIA |
| Name | Company | Position |
|---|---|---|
| Byron Quandary | Photoplay Films | Director |
| Oliver Lawrance | Photoplay Films | Executive Producer |
| Emma Thompson | Photoplay Films | Producer |
| Thom Neal | Photoplay Films | Director Of Photography |
| Quentin Tetz | Photoplay Films | Art Director |
| Anton Posa | Saatchi & Saatchi | Senior Copywriter |
| Mike Spirkovski | Saatchi & Saatchi | Chief Creative Officer |
| Simon O'Neil | Saatchi & Saatchi | Senior Art Director |
| Renata Barbosa | Saatchi & Saatchi | Executive Producer |
Iconic Australian brand NRMA launched an integrated campaign to promote the value and savings available through a new Member Benefits Program, NRMA Blue. The campaign brings to life the NRMA's strategic focus to keep people moving and broaden its offer to members beyond traditional roadside assistance and motoring. NRMA conducted extensive research to understand what mattered most to members and customers and designed Blue to deliver a range of exclusive benefits and savings on these areas which included fuel, insurance, entertainment, travel and leisure experiences.