MAGNET MAN

Short List
TitleMAGNET MAN
BrandNIPPON STEEL
Product / ServiceCOMPANY BRANDING
CategoryA11. Visual Effects
EntrantDENTSU INC. Tokyo, JAPAN
Idea Creation DENTSU INC. Tokyo, JAPAN
Production DENTSU CREATIVE X INC. Tokyo, JAPAN
Additional Company DENTSU LAB TOKYO, JAPAN

Credits

Name Company Position
Tomoko Kanezaki DENTSU INC. Creative Director
Mitsuhiro Kutsukake DENTSU INC. Art Director
Dai Hirose DENTSU INC. Copywriter
Kyosuke Fukuoka DENTSU INC. Copywriter
Nakata Tomoo DENTSU INC. Acount Planner
Makoto Oda DENTSU INC. Acount Planner
Hodaka Kimata DENTSU INC. Acount Planner
Isao Yamazaki DENTSU CREATIVE FORCE INC. Creative Producer
Hideaki Iwai DENTSU CREATIVE X INC. Producer
Takahiro Ishiwari DENTSU CREATIVE X INC. Production Manager
Hiroki Ono CluB_A INC. Director
Tetsuya Kondo Octopus INC. Camera man

Tell the jury about the visual effects and summarise any relevant challenges or techniques.

The way each of the steel items is attracted and sticks is differs depneding on its size and weight or shape. We thought showing how steel materials stick without using computer graphics would look more real after several tests. Rather than depiciting what imagination has to offer, we build a scene and actually used magnets to attract items. This took the whole TVC far beyond what we'd imagined. Utilizing low tech tegs strings, camera works, editing technology was key.