AIRASIA | #WEAREALLCHAMPIONS

TitleAIRASIA | #WEAREALLCHAMPIONS
BrandAIR ASIA
Product / ServiceAIR ASIA
CategoryA11. Visual Effects
EntrantPASSION PICTURES Kuala Lumpur, MALAYSIA
Idea Creation AIR ASIA Selangor, MALAYSIA
Media Placement AIR ASIA Selangor, MALAYSIA
Production PASSION PICTURES Kuala Lumpur, MALAYSIA

Credits

Name Company Position
Darrel Tan Hyon-Lè Passion Pictures Digital Director
Zureen Zulkifli Passion Pictures Digital Executive Producer
Ang Jen Sern Air Asia Art Director
Jason Chow Air Asia Designer
Choo Yuen Keat Air ASia Motion Graphic Artist
Rudy Khaw Air Asia Branding Group Head
Darynne Goh Air Asia Brand Manager
Ben Rynjah Air Asia Brand Manager
Teh Ji-nette Air Asia Brand Manager
Foo Shi Ting Air Asia Print Producer
Prem Kumar Air Asia Creative Director
Joanne Wee Air Asia AV Producer
Alvin Seah Astatica Director
Sandra Hendroff Astatica Post Producer
Kamal Razak Astatica Offline Editor
Kamal Razak Astatica Colorist
Dannysh Rosli Astatica Online Artist
Yong Hong Chan Astatica Lead Animator
Mun Yee Passion Pictures Line Producer
Felicia Choi Passion Pictures Producer
Kenz Koh KK Films Productions Director Of Photography

Write a short summary of what happens in the film

AirAsia's, the world's leading budget carrier's vision has always been to enable anyone to fly and the brand has become synonymous with their founding tagline 'everyone can fly'. It is this very spirit of passion, grit and integrity that the film depicts and it is illustrated through the eyes of the airline's global ambassadors. Through the film, audiences witness AirAsia’s global brand ambassadors willingness to take on challenges to sharpen their skill and craft. The narrative includes World Cup Winner Roberto Carlos, World Swimming Champion, Keiran Cycling Champion Azizual Awang and finally 16 times Grammy Award Winner David Foster. The narrative ends with a diverse representation of AirAsia crew from across the globe to highlight that with the carrier, anyone and everyone

Tell the jury about the visual effects and summarise any relevant challenges or techniques.

The challenge of crafting the designs is to tackle head-on the very nature of the organic creative process, where the visuals need to sit comfortably in balanced space of surrealism versus literalism. Having understood that creative ideas can be very subjective where there is no absolute right or wrong, our talented designers crafted out many options of style frames which went through many iterations of explorations and fine-tuning, until we arrived to a stage where everyone is really happy with. Dynamics simulation played a significant role, especially in Ben Proud's ice crystal landscape where gigantic ice shards protrude from an underwater scene, and in Azizul Awang's scene where there was demolition of a wall to dramatise Azizul's entry into a speeding light tunnel. Particles simulation were used

Links

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