Title | AIRASIA | #WEAREALLCHAMPIONS |
Brand | AIR ASIA |
Product / Service | AIR ASIA |
Category | A11. Visual Effects |
Entrant | PASSION PICTURES Kuala Lumpur, MALAYSIA |
Idea Creation | AIR ASIA Selangor, MALAYSIA |
Media Placement | AIR ASIA Selangor, MALAYSIA |
Production | PASSION PICTURES Kuala Lumpur, MALAYSIA |
Name | Company | Position |
---|---|---|
Darrel Tan Hyon-Lè | Passion Pictures Digital | Director |
Zureen Zulkifli | Passion Pictures Digital | Executive Producer |
Ang Jen Sern | Air Asia | Art Director |
Jason Chow | Air Asia | Designer |
Choo Yuen Keat | Air ASia | Motion Graphic Artist |
Rudy Khaw | Air Asia | Branding Group Head |
Darynne Goh | Air Asia | Brand Manager |
Ben Rynjah | Air Asia | Brand Manager |
Teh Ji-nette | Air Asia | Brand Manager |
Foo Shi Ting | Air Asia | Print Producer |
Prem Kumar | Air Asia | Creative Director |
Joanne Wee | Air Asia | AV Producer |
Alvin Seah | Astatica | Director |
Sandra Hendroff | Astatica | Post Producer |
Kamal Razak | Astatica | Offline Editor |
Kamal Razak | Astatica | Colorist |
Dannysh Rosli | Astatica | Online Artist |
Yong Hong Chan | Astatica | Lead Animator |
Mun Yee | Passion Pictures | Line Producer |
Felicia Choi | Passion Pictures | Producer |
Kenz Koh | KK Films Productions | Director Of Photography |
AirAsia's, the world's leading budget carrier's vision has always been to enable anyone to fly and the brand has become synonymous with their founding tagline 'everyone can fly'. It is this very spirit of passion, grit and integrity that the film depicts and it is illustrated through the eyes of the airline's global ambassadors. Through the film, audiences witness AirAsia’s global brand ambassadors willingness to take on challenges to sharpen their skill and craft. The narrative includes World Cup Winner Roberto Carlos, World Swimming Champion, Keiran Cycling Champion Azizual Awang and finally 16 times Grammy Award Winner David Foster. The narrative ends with a diverse representation of AirAsia crew from across the globe to highlight that with the carrier, anyone and everyone
The challenge of crafting the designs is to tackle head-on the very nature of the organic creative process, where the visuals need to sit comfortably in balanced space of surrealism versus literalism. Having understood that creative ideas can be very subjective where there is no absolute right or wrong, our talented designers crafted out many options of style frames which went through many iterations of explorations and fine-tuning, until we arrived to a stage where everyone is really happy with. Dynamics simulation played a significant role, especially in Ben Proud's ice crystal landscape where gigantic ice shards protrude from an underwater scene, and in Azizul Awang's scene where there was demolition of a wall to dramatise Azizul's entry into a speeding light tunnel. Particles simulation were used