Title | AIRASIA | #WEAREALLCHAMPIONS |
Brand | AIR ASIA |
Product / Service | AIR ASIA |
Category | A08. Use of Licensed or Adapted Music |
Entrant | PASSION PICTURES Kuala Lumpur, MALAYSIA |
Idea Creation | AIR ASIA Selangor, MALAYSIA |
Media Placement | AIR ASIA Selangor, MALAYSIA |
Production | PASSION PICTURES Kuala Lumpur, MALAYSIA |
Name | Company | Position |
---|---|---|
Darrel Tan Hyon-Lè | Passion Pictures Digital | Director |
Zureen Zulkifli | Passion Pictures Digital | Executive Producer |
Prem Kumar | Air Asia | Creative Director |
Ang Jen Sern | Air Asia | Art Director |
Jason Chow | Air Asia | Designer |
Choo Yuen Keat | Air ASia | Motion Graphic Artist |
Rudy Khaw | Air Asia | Branding Group Head |
Darynne Goh | Air Asia | Brand Manager |
Ben Rynjah | Air Asia | Brand Manager |
Teh Ji-nette | Air Asia | Brand Manager |
Foo Shi Ting | Air Asia | Print Producer |
Joanne Wee | Air Asia | AV Producer |
Jimmy Tan | Fuse Adventures | Producer |
Chawirat Tan | Fuse Adventures | Audio Producer |
Mun Yee | Passion Pictures | Line Producer |
Felicia Choi | Passion Pictures | Producer |
Kenz Koh | KK Films Productions | Director Of Photography |
Through the film, audiences witness AirAsia’s global brand ambassadors willingness to take on challenges to sharpen their skill and craft. The narrative includes World Cup Winner Roberto Carlos, who demonstrates an aspirational football kick, World Swimming Champion taking a dynamic dive into a sea of opportunity, Keiran Cycling Champion Azizual Awang navigating an aerodynamic hero lap and finally 16 time Grammy Award Winner David Foster expressing his lyrical might with timeless tunes. The narrative ends with a diverse representation of AirAsia crew from across the globe to highlight that with the carrier, anyone and everyone will be able to reach the distance required metaphorically and geographically to reach iconic status as the global ambassadors have. All they need is the dream, the drive and the determination.
We wanted the music to amplify the positive messaging for the film, hence we picked a tune by NIKI (Indonesia R&B singer signed to 88rising - a New York based Asian focused media company/music label). NIKI, like the brand AirAsia, is truly asian, has global appeal and true dynamism worthy of all the success that she has enjoyed. By choosing NIKI, it also gave AirAsia a chance to showcase their continued support for talent in the region. Her song “ Warrior” had compelling lyrics that empowers hence making it a perfect accompaniment for the visuals and again we believe it will give audience the inspirational cue to never give up and to always put their best foot forward.