AIRASIA | #WEAREALLCHAMPIONS

TitleAIRASIA | #WEAREALLCHAMPIONS
BrandAIR ASIA
Product / ServiceAIR ASIA
CategoryA08. Use of Licensed or Adapted Music
EntrantPASSION PICTURES Kuala Lumpur, MALAYSIA
Idea Creation AIR ASIA Selangor, MALAYSIA
Media Placement AIR ASIA Selangor, MALAYSIA
Production PASSION PICTURES Kuala Lumpur, MALAYSIA

Credits

Name Company Position
Darrel Tan Hyon-Lè Passion Pictures Digital Director
Zureen Zulkifli Passion Pictures Digital Executive Producer
Prem Kumar Air Asia Creative Director
Ang Jen Sern Air Asia Art Director
Jason Chow Air Asia Designer
Choo Yuen Keat Air ASia Motion Graphic Artist
Rudy Khaw Air Asia Branding Group Head
Darynne Goh Air Asia Brand Manager
Ben Rynjah Air Asia Brand Manager
Teh Ji-nette Air Asia Brand Manager
Foo Shi Ting Air Asia Print Producer
Joanne Wee Air Asia AV Producer
Jimmy Tan Fuse Adventures Producer
Chawirat Tan Fuse Adventures Audio Producer
Mun Yee Passion Pictures Line Producer
Felicia Choi Passion Pictures Producer
Kenz Koh KK Films Productions Director Of Photography

Write a short summary of what happens in the film

Through the film, audiences witness AirAsia’s global brand ambassadors willingness to take on challenges to sharpen their skill and craft. The narrative includes World Cup Winner Roberto Carlos, who demonstrates an aspirational football kick, World Swimming Champion taking a dynamic dive into a sea of opportunity, Keiran Cycling Champion Azizual Awang navigating an aerodynamic hero lap and finally 16 time Grammy Award Winner David Foster expressing his lyrical might with timeless tunes. The narrative ends with a diverse representation of AirAsia crew from across the globe to highlight that with the carrier, anyone and everyone will be able to reach the distance required metaphorically and geographically to reach iconic status as the global ambassadors have. All they need is the dream, the drive and the determination.

Tell the jury about the choice of music track.

We wanted the music to amplify the positive messaging for the film, hence we picked a tune by NIKI (Indonesia R&B singer signed to 88rising - a New York based Asian focused media company/music label). NIKI, like the brand AirAsia, is truly asian, has global appeal and true dynamism worthy of all the success that she has enjoyed. By choosing NIKI, it also gave AirAsia a chance to showcase their continued support for talent in the region. Her song “ Warrior” had compelling lyrics that empowers hence making it a perfect accompaniment for the visuals and again we believe it will give audience the inspirational cue to never give up and to always put their best foot forward.

Links

Video URL