MIDSUMMER DAMNIT! 30SEC

TitleMIDSUMMER DAMNIT! 30SEC
BrandSOFTBANK CORP.
Product / ServiceSOFTBANK CORP.
CategoryA01. Direction
EntrantGEEK PICTURES Tokyo, JAPAN
Idea Creation DENTSU INC. Tokyo, JAPAN
Idea Creation 2 DRILL Tokyo, JAPAN
Idea Creation 3 POLARNO Tokyo, JAPAN
Production GEEK PICTURES Tokyo, JAPAN

Credits

Name Company Position
Yoshimitsu Sawamoto DENTSU INC. Creative Director/Planner/Copywriter
Ryu Tamogami Drill Inc. Planner/Copywriter
Genki Akiyama DENTSU INC. Planner/Copywriter
Kentaro Sagara POLARNO Art Director
Yu Takiguchi DENTSU INC. Producer
Naohiro Tanimura GEEK PICTURES INC. Producer
Yuki Taniguchi GEEK PICTURES INC. Production Manager
Kazuaki Seki KOE Director
Yoshinobu Yoshida GLASSLOFT Cinematographer
Hitoshi Otake Freelance Gaffer
Naoki Soma ATAKKANTE Production Design
Masanori Matsumoto Freelance Offline Editor
Haru Murata Freelance Online Editor
Daisuke Kawamura digital egg inc. Mix
Katsuya Yamada AIIN CO.,LTD. Music Producer/Music Director

Write a short summary of what happens in the film

At a summer festival, a guy looks at messages he sent his girlfriend. As he awaits her, he grows irritated she hasn’t read the messages. To cheer up, he plays a video she posted on her social media, but it won’t play due to speed restrictions, causing further irritation. Then he notices a beautiful woman wearing a yukata in the distance. He smiles wide and waves at her, and the girl smiles likewise. They run through the crowded festival stalls with their arms stretched out toward each other, finally about to hug. Fireworks light up the night sky, and as they’re about to embrace, it’s like speed restrictions set in, and all motion stops. Through scenes like this, we show how data speed restrictions cause frustration, and make an appeal for the “Ultra Giga Monster Plus” plan, which allows for unlimited use of eligible video services and SNS.

Tell the jury anything relevant about the direction. Do not name the director.

We made a video where the motion and music stops all of a sudden, to show how data speed restrictions cause frustration when people view social media and so forth.

Links

Video URL