We first hear a series of big budget sound effects that depict an epic scene. A cheaper rendition follows, and it sounds just as epic as the first one.
MVO: For this commercial, we sent a Knight In Shining Armor on a swift white steed smack into a horde of zombies. He slices them off with his sword only to meet a malevolent witch, who stops him with a deathly shriek.
And over here we have Glenn. Playing with his house keys. And some coconut husks. Annoyed because he's working overtime. He slices some melons. Flaps an umbrella. And scratches his nails on a chalkboard.
Same effect, but more affordable. Just like RiteMED. The premium-quality, generic medicines. Available at your nearest pharmacy.