Title | "ED" |
Brand | FULLY BOOKED |
Product / Service | FULLY BOOKED |
Category | A06. Retail |
3 of 3 Campaign | |
Entrant | McCANN MANILA, THE PHILIPPINES |
Idea Creation | McCANN MANILA, THE PHILIPPINES |
Media Placement | McCANN MANILA, THE PHILIPPINES |
Production | HIT PRODUCTIONS Makati City, THE PHILIPPINES |
Production 2 | JUST ADD WATER PRODUCTIONS Makati City, THE PHILIPPINES |
Name | Company | Position |
---|---|---|
Raul Castro | McCann Worldgroup Philippines | Chief Creative Officer |
Joe Dy | McCann Worldgroup Philippines | Executive Creative Director |
Maan Bautista | McCann Worldgroup Philippines | Creative Director |
Fran Palines | McCann Worldgroup Philippines | Copywriter |
Mon Garcia | McCann Worldgroup Philippines | Managing Partner |
Bambi Reyes | McCann Worldgroup Philippines | Business Group Director |
Camille Datu | McCann Worldgroup Philippines | Account Director |
Chot Aldeguer | McCann Worldgroup Philippines | Account Manager |
Aissa Suanes | McCann Worldgroup Philippines | Media Director |
Jho Moya | Just Add Water Productions | Producer |
Philip Jarilla | Hit Productions Inc | Sound Engineer |
Arnold Buena | Hit Productions Inc | Sound Design Arrangement |
Nicole Sun | Fully Booked | Marketing Manager |
Fully Booked is one of the largest and most popular bookstore chains in the Philippines. They wanted to encourage people to keep reading and promote their comprehensive selection of titles as well. The spot begins with the narrator mentioning what seems to be his age as he recalls important milestones in his life. As his life story unfolds, we notice an unusual jump in the age number. At the end of the spot, the title of the novel is revealed, and we realize that the numbers actually refer to the pages of the book. The campaign reminds us that when we read a book, we’re not just turning a page—we’re living a whole other life through the character in the story—and that compelling reads are available in Fully Booked or fullybookedonline.com.