"ED"

Short List
Title"ED"
BrandFULLY BOOKED
Product / ServiceFULLY BOOKED
CategoryA06. Retail
3 of 3 Campaign
EntrantMcCANN MANILA, THE PHILIPPINES
Idea Creation McCANN MANILA, THE PHILIPPINES
Media Placement McCANN MANILA, THE PHILIPPINES
Production HIT PRODUCTIONS Makati City, THE PHILIPPINES
Production 2 JUST ADD WATER PRODUCTIONS Makati City, THE PHILIPPINES

Credits

Name Company Position
Raul Castro McCann Worldgroup Philippines Chief Creative Officer
Joe Dy McCann Worldgroup Philippines Executive Creative Director
Maan Bautista McCann Worldgroup Philippines Creative Director
Fran Palines McCann Worldgroup Philippines Copywriter
Mon Garcia McCann Worldgroup Philippines Managing Partner
Bambi Reyes McCann Worldgroup Philippines Business Group Director
Camille Datu McCann Worldgroup Philippines Account Director
Chot Aldeguer McCann Worldgroup Philippines Account Manager
Aissa Suanes McCann Worldgroup Philippines Media Director
Jho Moya Just Add Water Productions Producer
Philip Jarilla Hit Productions Inc Sound Engineer
Arnold Buena Hit Productions Inc Sound Design Arrangement
Nicole Sun Fully Booked Marketing Manager

Brief Explanation

Fully Booked is one of the largest and most popular bookstore chains in the Philippines. They wanted to encourage people to keep reading and promote their comprehensive selection of titles as well. The spot begins with the narrator mentioning what seems to be his age as he recalls important milestones in his life. As his life story unfolds, we notice an unusual jump in the age number. At the end of the spot, the title of the novel is revealed, and we realize that the numbers actually refer to the pages of the book. The campaign reminds us that when we read a book, we’re not just turning a page—we’re living a whole other life through the character in the story—and that compelling reads are available in Fully Booked or fullybookedonline.com.