Spikes Asia 2023

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Title Brand Product / Service	Entrant Company	Location	Award
C05 Customer Retail / In-Store Experience
LYCRA MOVES YOU INVISTA LYCRA	GOLIN Shanghai	CHINA
RHYTHM OF LOVE WALL 7-ELEVEN TAIWAN CSR	ADK TAIWAN Taipei City	CHINESE TAIPEI	Short List
C06 360° Customer Journey
MY STRAW BINGGRAE BANANA-FLAVORED MILK BANANA-FLAVORED MILK	INNORED Seoul	SOUTH KOREA
THE GIFT-O-RATER HEINEKEN HEINEKEN BEER	DDB SINGAPORE	SINGAPORE
THE SACRED STEP TENCENT MONUMENT VALLEY 2	TENCENT Shenzhen	CHINA
MON PARIS COUTURE EXPERIENCE L'OREAL YSL BEAUTÉ - MON PARIS COUTURE	MINDSHARE Hong Kong	HONG KONG
GU LAUNCH IN HK GU HONG KONG APPAREL LIMITED GU FASHION ITEMS	HAKUHODO HONG KONG	HONG KONG
GOULBURN VALLEY FOOD TOURS SPC ARDMONA GOULBURN VALLEY FRUIT	SPC ARDMONA Melbourne	AUSTRALIA	Short List
HAUNTED M&M’S® MARS NZ M&M'S	COLENSO BBDO Auckland	NEW ZEALAND
D01 Touchpoint Technology & Tech-led Brand Experience
REDEFINING DISTANCE NTT DOCOMO, INC. NTT DOCOMO 5G MOBILE NETWORK TECHNOLOGY	DENTSU INC. Tokyo	JAPAN	Short List
THE REVERSE GLOBAL WARMING PROJECT GREENPEACE INTERNATIONAL GREENPEACE AUSTRALIA PACIFIC THE REVERSE GLOBAL WARMING PROJECT	OGILVY SINGAPORE	SINGAPORE
MCDELIVERY PIN MCDONALD'S PHILIPPINES MCDONALD'S	LEO BURNETT MANILA	THE PHILIPPINES
ECO SPEC CARD SAMSUNG ELECTRONICS ECO SPEC CARD	CHEIL WORLDWIDE Seoul	SOUTH KOREA
GREENWICH "GBOX PIZZA BOX MULTIPLAYER CONSOLE" FRESH N' FAMOUS INC. - GREENWICH GREENWICH PIZZA	NUWORKS INTERACTIVE LABS, INC. Pasig	THE PHILIPPINES
AU FUTURE STADIUM KDDI AU FUTURE STADIUM	DENTSU INC. Tokyo	JAPAN
PREDICT TO PREVENT SAMSUNG DEPRESSION AWARENESS CAMPAIGN	BBDO BANGKOK	THAILAND
JAPAN – INTERACTIVE VISION JAPAN NATIONAL TOURISM ORGANIZATION VISIT JAPAN	ENJIN Tokyo	JAPAN
LYNX "MAGIC SALON" LYNX LYNX STYLING BOOTH	ISOBAR CHINA GROUP Shanghai	CHINA
BONS-AI TDK CORPORATE	ADK Tokyo	JAPAN
ALIVE AD BOARD FUJI TELEVISION NETWORK, INC. HIT VARIETY SHOW “VS ARASHI”	DENTSU INC. Tokyo	JAPAN
NECK CHECK BY DIGI DIGI TELECOMMUNICATIONS CONNECTIVITY AND INTERNET SERVICE PROVIDER	NAGA DDB TRIBAL Petaling Jaya	MALAYSIA	Short List
YUMMY SAKE / TASTE FIRST. LABEL SECOND. MIRAI SAKE STORE, LTD. YUMMY SAKE	HAKUHODO I-STUDIO Tokyo	JAPAN
UNKAI NAVI MITSUBISHI MOTORS UNKAI NAVI	HAKUHODO INC. Tokyo	JAPAN
THE NIGHT SHOWROOM MITSUBISHI MOTORS CORPORATION ECLIPSE CROSS	ROBOT COMMUNICATIONS Tokyo	JAPAN
AUTOADS CARSALES.COM.AU ONLINE AUTOMOTIVE CLASSIFIEDS	CHE PROXIMITY Melbourne	AUSTRALIA
OUR FUTURE BABY IKEA IKEA SHOWROOM	F5 Shanghai	CHINA
SOUND-FREE CONCERT JAPAN PHILHARMONIC ORCHESTRA ORCHESTRA CONCERT	TBWA\HAKUHODO INC. Tokyo	JAPAN
VR DIGITAL PUPPETRY MELBOURNE INTERNATIONAL FILM FESTIVAL MELBOURNE INTERNATIONAL FILM FESTIVAL	McCANN MELBOURNE	AUSTRALIA
MASH UP BONDS YOUTH WOMENS UNDERWEAR	HANNES AUSTRALIA (BONDS) Melbourne	AUSTRALIA
PEPSI - A NEW AGE WINGMAN PEPSICO PEPSI	GROUPM DIALOGUE FACTORY Mumbai	INDIA
THE MOOD MENU IKANO, SPOTIFY IPC SHOPPING CENTRE APP	BONSEY JADEN Kuala Lumpur	MALAYSIA
PERFORMING NATIONAL TREASURE KENNINJI FUJIN RAIJIN (NATIONAL TREASURE)	HAKUHODO INC. Tokyo	JAPAN
PEPSODENT GERMINATOR VR EXPERIENCE MARKETING UNILEVER BANGLADESH PEPSODENT GERMICHECK	SINGULARITY LIMITED Dhaka	BANGLADESH
D02 Use of Mobile & Devices
SELFIESTIX MARS NZ PEDIGREE DENTASTIX	COLENSO BBDO Auckland	NEW ZEALAND	Gold Spike
OREO OBOX MONDELEZ OREO COOKIE	INSPIRE ADVERTISING & COMMUNICATION CO., LTD Shanghai	CHINA
PREDICT TO PREVENT SAMSUNG DEPRESSION AWARENESS CAMPAIGN	BBDO BANGKOK	THAILAND
THE LEGEND'S ACT KDDI CORPORATION AU HIKARI	HAKUHODO DY DIGITAL Tokyo	JAPAN
BELLTON FUN SOLUTIONS, INC. BELLTON	DENTSU INC. Tokyo	JAPAN	Short List
KFC DELIVERY – KIRI YOUR PERSONAL AI BARISTA KFC KFC DELIVERY COFFEE	ISOBAR CHINA GROUP Shanghai	CHINA
DEAR COURIER, HAVE A SMILE LUNCH! EBAY KOREA SMILE LUNCHBOX	CHEIL WORLDWIDE Seoul	SOUTH KOREA
SHIBUYA FALLOUT TOWA PICTURES MISSION: IMPOSSIBLE - FALLOUT	DENTSU EVENT OPERATIONS INC. Tokyo	JAPAN
Q-ART CODES HONG KONG TOURISM BOARD HONG KONG TOURISM BOARD	GREY HONG KONG	HONG KONG
BIRD HEARING TEST PANASONIC HEARING AID	HAKUHODO INC. Tokyo	JAPAN	Short List
DOODELIVERY MCDONALD'S PHILIPPINES MCDONALD'S	LEO BURNETT MANILA	THE PHILIPPINES
GOOGLE TEZ SPARKS GOOGLE TEZ	TOASTER LIMITED SINGAPORE BRANCH	SINGAPORE
CAT CRITIC - GIVING CATS A VOICE FRISKIES CAT FOOD	McCANN SYDNEY	AUSTRALIA
THE DRAW-ALONG SONG WITH NO ANSWER SUNTORY HOLDINGS LIMITED GREEN DA・KA・RA	DENTSU CREATIVE X INC. Tokyo	JAPAN
SAMSUNG'S EMOJI FACELIFT SAMSUNG GALAXY S9 AND S9+	LEO BURNETT SYDNEY	AUSTRALIA
HYPER COURT NIKE NIKE	MEDIAMONKS Amsterdam	THE NETHERLANDS
KNORR REMY CHAT BOT UNILEVER PHILIPPINES INC. KNORR	OGILVY PHILIPPINES Makati City	THE PHILIPPINES

C05 Customer Retail / In-Store Experience
LYCRA MOVES YOU
INVISTA / LYCRA

GOLIN Shanghai

CHINA
RHYTHM OF LOVE WALL
7-ELEVEN TAIWAN / CSR

ADK TAIWAN Taipei City

CHINESE TAIPEI

Short List

C06 360° Customer Journey
MY STRAW
BINGGRAE BANANA-FLAVORED MILK / BANANA-FLAVORED MILK

INNORED Seoul

SOUTH KOREA
THE GIFT-O-RATER
HEINEKEN / HEINEKEN BEER

DDB SINGAPORE

SINGAPORE
THE SACRED STEP
TENCENT / MONUMENT VALLEY 2

TENCENT Shenzhen

CHINA
MON PARIS COUTURE EXPERIENCE
L'OREAL / YSL BEAUTÉ - MON PARIS COUTURE

MINDSHARE Hong Kong

HONG KONG
GU LAUNCH IN HK
GU HONG KONG APPAREL LIMITED / GU FASHION ITEMS

HAKUHODO HONG KONG

HONG KONG
GOULBURN VALLEY FOOD TOURS
SPC ARDMONA / GOULBURN VALLEY FRUIT

SPC ARDMONA Melbourne

AUSTRALIA

Short List
HAUNTED M&M’S®
MARS NZ / M&M'S

COLENSO BBDO Auckland

NEW ZEALAND