The Campaign

To visualize the amazing speed Pegasus Turbo brings to a runner, we animated the shoe into a live rocket about to launch and made the runner become the person behind the rocket launch. The faster you run, the further into the space the rocket/ shoe will fly. The treadmill is custom built so the runner may control their speed or go as fast as Pegasus Turbo powers them.

The Brief

The budget of the project was ?400.000

Creative Execution

• Implementation: Game details are mentioned above. We provided UX, design, animation, sound, along with development for this overall experience. • Timeline: we started in early July and launched the experience in August. • Placement & scale: in 6 stores in China

Describe the success of the promotion with both client and consumer including some quantifiable results

The result was a running experience where people could get a first hand experience of the Nike Pegasus Turbo running shoe.

Explain why the method of promotion was most relevant to the product or service

To promote Nike’s brand new sneaker drop Pegasus Turbo, we created an entirely branded-to-Nike in store and digital experience that lets customers all over China try on, touch, run in these shoes. They are immersed into the floor-to-ceiling installation that includes a massive screen and custom built treadmill in six stores in major cities in China. After the game, runners get to share their Nike experience on social media to all their friends, amplifying the reach of the campaign.

Target audience: Nike consumers. Approach: this sizable installation was set in major flagship stores across China with high daily storey traffic. Store visitors and people passing by on the street are attracted by the unique installation to give it a try! Of course after the game, they can easily make the purchase of their new favorite sneakers right there on the spot.