| Title | DEDICATED TO SUSTAINING ALL LIFE. |
| Brand | THE NORINCHUKIN BANK |
| Product / Service | BRAND ADVERTISING |
| Category | A10. B2B |
| Entrant | DENTSU INC. Tokyo, JAPAN |
| Idea Creation | DENTSU INC. Tokyo, JAPAN |
| Production | DENTSU CREATIVE X INC. Tokyo, JAPAN |
| Production 2 | ADBRAIN INC. Tokyo, JAPAN |
| Additional Company | ART FACTORY CO.LTD TOKYO, JAPAN |
| Name | Company | Position |
|---|---|---|
| ICHIRO KAMATA | Kamata Ad | Creative Director |
| YUKI ABE | DENTSU INC. | Creative Director |
| ETSUO WATANABE | N/A | Writer |
| YUTAKA KATO | DENTSU INC. | Writer |
| IICHIRO TANAKA | DENTSU INC. | Creative Director |
| SHOICHIRO MINOHARA | ADBRAIN Inc. | Art Director |
| SHINTARO YAMAZUMI | DENTSU INC. | Agency Producer |
| YOKU AKAO | DENTSU INC. | Agency Producer |
| TAKESHI ODA | DENTSU INC. | Agency Producer |
| SHUNTARO YOSHII | DENTSU CREATIVE FORCE INC. | Agency Producer |
| MAI SUGANO | DENTSU CREATIVE X INC. | Producer |
| MITSUAKI KAWASHIMA | ADBRAIN Inc. | Producer |
| NOBUAKI KUBOTA | ADBRAIN Inc. | Designer |
| NAOMI NIJI | ART FACTORY CO.LTD | Technical Producer |
LIFE 001 Social Ecosystem Our history spans more than 90 years. But that alone is no longer enough. We must take on a greater role than ever before if this sector is to continue developing in response to the changing times. We must harness our financial knowledge to make new contributions that extend beyond our past functions and scope. We must do our utmost to address on-the-ground issues. We must respond to the needs not only of producers, but also to those of processors, distributors and consumers. The life generated by the agriculture, fishery and forestry industries sprouts the workings of all life well into the future. Now is the time for each and every one of us to give our all. We aim to make the chain of life that connects us to the future more bounteous and more certain. Dedicated to sustaining all life. The Norinchukin Bank