Title | The World's Thickest Magazine |
Brand | NTT DOCOMO, INC. |
Product / Service | d-magazine (a digital magazine app) |
Category | C02. Interactive & Dynamic Billboards / Posters |
Entrant | NTT DOCOMO Tokyo, JAPAN |
Idea Creation | ADK Tokyo, JAPAN |
Production | PYRAMID FILM QUADRA Tokyo, JAPAN |
Name | Company | Position |
---|---|---|
NORIO MIYAMOTO | ASATSU-DK INC. | Senior Creative Director |
TORU FUJII | ASATSU-DK INC. | Senior Creative Director |
TOMOYO ONISHI | ASATSU-DK INC. | Creative Director / Copywriter |
NAOKO FUJIHIRA | ASATSU-DK INC. | Art Director |
AKIRA KOBAYASHI | ASATSU-DK INC. | Creative Producer |
TSUTOMU HORIUCHI | ASATSU-DK INC. | Account Executive |
MAO MINAMIDE | ASATSU-DK INC. | Account Executive |
KOSUKE HAYASHI | PYRAMID FILM QUADRA INC. | PYRAMID FILM QUADRA INC. |
TATSUYA ABE | PYRAMID FILM QUADRA INC. | Planner / Director |
RYUKI SHIMIZU | PYRAMID FILM QUADRA INC. | Project Manager |
RYUSUKE IZUMIDA | MANUFACTURE | Technical Director / Engineer |
TAKUMI HASEGAWA | unshift | Engineer |
YUICHIRO SUZUKI | Freelance | Designer |
RYU MIYAJIMA | NAKATEN.Co.,Ltd | Construction Manager |
NAOYA OKADOME | RAY Corporation | Visual equipment Coordinator |
TAKATOSHI FUJINO | RAY Corporation | Sensing Director |
TORU TAKADA | RAY Corporation | Sensing Programmer |
HIROKI HAIBARA | Creare inc. | Designer |
“The World’s Thickest Magazine” exceeding 5 meters in thickness was displayed. The magazine was made with real magazines physically making up the content of d-magazine (a digital magazine app). d-magazine, by docomo, contains more than 200 titles, 1500 magazines. The magazine was linked to digital signage, and visitors could search keywords, comparing related articles, just like the app. A very analogue signage was utilized to demonstrate the wide range of titles available, allowing visitors to experience a free-to-browse digital OOH. The signage was displayed in Tokyo at Shinjuku Station, used by the world’s largest number of passengers.
“The World’s Thickest Magazine” exceeding 5 meters in thickness was displayed. The magazine was made with real magazines physically making up the content of d-magazine (a digital magazine app). d-magazine, by docomo, contains more than 200 titles, 1500 magazines. The magazine was linked to digital signage, and visitors could search keywords, comparing related articles, just like the app. A very analogue signage was utilized to demonstrate the wide range of titles available, allowing visitors to experience a free-to-browse digital OOH. The signage was displayed in Tokyo at Shinjuku Station, used by the world’s largest number of passengers.