The World's Thickest Magazine

TitleThe World's Thickest Magazine
BrandNTT DOCOMO, INC.
Product / Serviced-magazine (a digital magazine app)
CategoryC02. Interactive & Dynamic Billboards / Posters
EntrantNTT DOCOMO Tokyo, JAPAN
Idea Creation ADK Tokyo, JAPAN
Production PYRAMID FILM QUADRA Tokyo, JAPAN

Credits

Name Company Position
NORIO MIYAMOTO ASATSU-DK INC. Senior Creative Director
TORU FUJII ASATSU-DK INC. Senior Creative Director
TOMOYO ONISHI ASATSU-DK INC. Creative Director / Copywriter
NAOKO FUJIHIRA ASATSU-DK INC. Art Director
AKIRA KOBAYASHI ASATSU-DK INC. Creative Producer
TSUTOMU HORIUCHI ASATSU-DK INC. Account Executive
MAO MINAMIDE ASATSU-DK INC. Account Executive
KOSUKE HAYASHI PYRAMID FILM QUADRA INC. PYRAMID FILM QUADRA INC.
TATSUYA ABE PYRAMID FILM QUADRA INC. Planner / Director
RYUKI SHIMIZU PYRAMID FILM QUADRA INC. Project Manager
RYUSUKE IZUMIDA MANUFACTURE Technical Director / Engineer
TAKUMI HASEGAWA unshift Engineer
YUICHIRO SUZUKI Freelance Designer
RYU MIYAJIMA NAKATEN.Co.,Ltd Construction Manager
NAOYA OKADOME RAY Corporation Visual equipment Coordinator
TAKATOSHI FUJINO RAY Corporation Sensing Director
TORU TAKADA RAY Corporation Sensing Programmer
HIROKI HAIBARA Creare inc. Designer

Brief Explanation

“The World’s Thickest Magazine” exceeding 5 meters in thickness was displayed. The magazine was made with real magazines physically making up the content of d-magazine (a digital magazine app). d-magazine, by docomo, contains more than 200 titles, 1500 magazines. The magazine was linked to digital signage, and visitors could search keywords, comparing related articles, just like the app. A very analogue signage was utilized to demonstrate the wide range of titles available, allowing visitors to experience a free-to-browse digital OOH. The signage was displayed in Tokyo at Shinjuku Station, used by the world’s largest number of passengers.

Execution

“The World’s Thickest Magazine” exceeding 5 meters in thickness was displayed. The magazine was made with real magazines physically making up the content of d-magazine (a digital magazine app). d-magazine, by docomo, contains more than 200 titles, 1500 magazines. The magazine was linked to digital signage, and visitors could search keywords, comparing related articles, just like the app. A very analogue signage was utilized to demonstrate the wide range of titles available, allowing visitors to experience a free-to-browse digital OOH. The signage was displayed in Tokyo at Shinjuku Station, used by the world’s largest number of passengers.